| 终端定位:电视购物的运营变革 |
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| 引用本文： | 李京丽.终端定位:电视购物的运营变革[J].新闻界,2008(2):26-28. |
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| 作者姓名： | 李京丽 |
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| 作者单位： | 四川大学文学与新闻学院,成都,610064 |
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| 摘 要： | 将电视购物作为消费终端这一定位的澄清,将直接导致电视购物从"广告"到"终端"的运营变革,在此基础上,再提出电视购物的规范管理对策,是电视购物走出低谷的一个有效路径。
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| 关 键 词： | 电视购物 定位 消费终端 规范化管理 |
Positioning in the Terminal Changes of the Operation of TV Shopping |
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| Li Jingli.Positioning in the Terminal Changes of the Operation of TV Shopping[J].Press Circles,2008(2):26-28. |
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| Authors: | Li Jingli |
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| Abstract: | Clarifying the location of TV shopping as a consumer terminal will lead directly to operation reform from 'advertising' to "terminal" of TV shopping and, based on this, we give some advises about regular management of TV shopping, which is an effective path out of the trough. |
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| Keywords: | TV shopping position consumer terminal standardized management |
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