| 北京奥运会——跨文化传播的新平台 |
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| 引用本文： | 刘斌.北京奥运会——跨文化传播的新平台[J].新闻界,2008(2):81-82. |
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| 作者姓名： | 刘斌 |
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| 作者单位： | 首都体育学院理科部新闻教研室,北京,100088 |
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| 摘 要： | 本文认为,根据以往奥运会东道主的成功经验,北京奥运会应重点向世界展示的中国文化符号分为四大类:行为符号、实物符号、言语符号和颜色符号。
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| 关 键 词： | 北京奥运会 跨文化传播 文化符号 |
Beijing Olympic Games——a New Platform of Multi-cultural Communication |
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| Liu bin.Beijing Olympic Games——a New Platform of Multi-cultural Communication[J].Press Circles,2008(2):81-82. |
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| Authors: | Liu bin |
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| Abstract: | The paper considers that, according to the experience of the host countries before, there are four cultural symbols that the Beijing Olympic Games should focus on promoting: action symbols, object symbols, language symbols and color symbols. |
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| Keywords: | Beijing Olympic Games multi-cultural communication cultural symbols |
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