| 从"旧上海的老广告"看广告对上海文化的建构 |
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| 引用本文： | 梁桂军.从"旧上海的老广告"看广告对上海文化的建构[J].新闻界,2010(1). |
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| 作者姓名： | 梁桂军 |
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| 作者单位： | 浙江工业大学人文学院,杭州,310000 |
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| 摘 要： | 本文旨在分析旧上海的老广告缘何不再仅仅是一种营销工具,而作为一种拥有权力的媒介参与上海文化,并是在怎样的过程中完成对上海文化的建构。
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| 关 键 词： | 旧上海的老广告 媒介权力 上海文化 建构 |
On the Construction of Advertisement on Shanghai Culture from the Angle of the "Bypast Advertisement in Bypast Shanghai" |
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| Liang Guijun.On the Construction of Advertisement on Shanghai Culture from the Angle of the "Bypast Advertisement in Bypast Shanghai"[J].Press Circles,2010(1). |
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| Authors: | Liang Guijun |
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| Institution: | School of Humanities/a>;Zhengjiang University of Technology/a>;Hangzhou 310000 |
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| Abstract: | The article considers that the old advertisements in old Shanghai are not only marketing tools,but also the powerful media joining Shanghai culture;and the article analyzes how to become a kind of influencial media of the old advertisements in old Shanghai and how to construct the Shanghai culture. |
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| Keywords: | the old advertisements in old Shanghai media power Shanghai culture construction |
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