| 美国高校广告教育状况概述 |
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| 引用本文： | 查灿长,李静.美国高校广告教育状况概述[J].新闻界,2007,7(5):53-56. |
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| 作者姓名： | 查灿长 李静 |
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| 作者单位： | 1. 上海大学影视学院广告学系,上海,200444
2. 上海大学影视学院,上海,200444 |
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| 摘 要： | 本文在国内现有研究的基础上,根据有关资料对美国高校广告教育的起源、广告专业在美国高校中的地位与特点及广告专业在美国的学科归属等主要问题,作了一些进一步的实证性补充概述.
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| 关 键 词： | 美国高校 广告教育 广告专业 |
A Supplement to the Essentials of Advertising Education in the United States |
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| Cha Canchang,Li Jing.A Supplement to the Essentials of Advertising Education in the United States[J].Press Circles,2007,7(5):53-56. |
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| Authors: | Cha Canchang Li Jing |
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| Abstract: | Based on current Chinese researches, the paper makes some further empirical supplements about some mainproblems such as the origination of advertising education ,its status and features , and the discipline categorization of ad-vertising courses in American universities, and provides a referential and practical experience paradigm. |
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| Keywords: | american universities advertising education advertising major |
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