| 电视公益传播与公益意识转型 |
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| 引用本文： | 王炎龙,林妮.电视公益传播与公益意识转型[J].新闻界,2010(2). |
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| 作者姓名： | 王炎龙 林妮 |
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| 作者单位： | 四川大学文化传播研究中心,成都,610064 |
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| 基金项目： | 四川省哲学社会科学研究“十一五”规划2009年度课题《中国电视公益传播研究》(项目批准号SC09C018)阶段性成果 |
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| 摘 要： | 本文从公益传播意识的角度出发,分析在当前电视公益传播的大背景下,公益四维主体:电视、政府、企业与NGO的公益意识转型,未来形成电视公益传播下良性的循环链条,以期为业界公益事业的发展提供参考。
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| 关 键 词： | 公益传播 公益意识 转型 |
TV Commonweal Transmission and Transformation of Commonweal Awareness |
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| Wang Yanlong,Lin Ni.TV Commonweal Transmission and Transformation of Commonweal Awareness[J].Press Circles,2010(2). |
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| Authors: | Wang Yanlong Lin Ni |
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| Institution: | Cultural Communication Research Center/a>;Sichuan University/a>;Chengdu 610064/a>;Cultural Communication Research Center/a>;Chengdu 610064 |
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| Abstract: | Based on the commonweal transmission awareness,this article analyses the transformation on the commonweal awareness among the commonweal four-dimensional subjects including the TV,government,enterprises and NGO under the background of the current TV commonweal transmission status.It also discusses how to form the chain of virtuous cycle on the TV commonweal transmission in future,in oder to bring some references to the development of the commonweal careers in the field. |
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| Keywords: | commonweal transmission commonweal awareness transformation |
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