| 男性杂志突围的道路 |
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| 引用本文： | 周怡,胡新宇.男性杂志突围的道路[J].新闻界,2008(2):114-116. |
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| 作者姓名： | 周怡 胡新宇 |
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| 作者单位： | 山东大学威海分校新闻传播学院,威海,264209 |
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| 摘 要： | 本文从定位和策划两方面重点分析了以《男人装》为代表的时尚男刊的道路和以《名牌》为代表的知本男刊的道路,并由此推断出"第三条道路"的可能性——只有回归男性视角,侧面表现社会的现实存在、男性的生存状态和他们的内心世界,男性杂志才能成为真正意义上的男性杂志。
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| 关 键 词： | 期刊 男性杂志 |
A way for Men's Magazines to Breakthrough |
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| Zhou Yi,Hu Xinyu.A way for Men's Magazines to Breakthrough[J].Press Circles,2008(2):114-116. |
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| Authors: | Zhou Yi Hu Xinyu |
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| Abstract: | The thriving of men's magazines is a new trend in current development of periodicals. From two respects of positioning and planning, the paper emphatically analyzes two ways for men's magazines development: fashion and elite, which are represented by FHM Chinese version and Magazine. On the base of that, the paper concludes that the possibility of the third way: only by restoring to the male's angle, showing the realistic existence of society and the existence state and inner world of men, men's magazines can really be magazines for men. |
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| Keywords: | periodicals men's magazines |
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