| 广电传媒的跨地域经营 |
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| 引用本文： | 梅丽.广电传媒的跨地域经营[J].新闻界,2008(6):150-152. |
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| 作者姓名： | 梅丽 |
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| 作者单位： | 上海交通大学媒体与设计学院,上海,200240 |
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| 摘 要： | 近年来，我国传媒产业化、市场化步伐加快，广播电视业跨地区经营成为一大不可逆转的趋势，受到业界和国家相关部门的重视．各地广电集团在这方面有了一定的政策空间和市场空间，广电传媒在跨地区扩张的过程中．不断探索适合自身发展的新途径。
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| 关 键 词： | 广播电视产业 琦地域经营 合作 |
On the Trans-region Management of Broadcasting and TV |
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| Mei Li.On the Trans-region Management of Broadcasting and TV[J].Press Circles,2008(6):150-152. |
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| Authors: | Mei Li |
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| Abstract: | In recent years,with the acceleration of the enterprization and market-orientation in the media,trans-region management of the broadcasting and TV Industry has become a tendency,gained more attention of our govern-ment and the broadcasting and TV Industry itself,and gained more political permission and more quotion in the mar-ket.During the process of trans-region management,the broadcasting and TV Industry unceasingly explore new ways to develop. |
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| Keywords: | broadcasting and TV industry trans-region management cooperation |
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