| 品牌形象与各要素的相关性探讨 |
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| 引用本文： | 肖键.品牌形象与各要素的相关性探讨[J].新闻界,2009(1):175-177. |
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| 作者姓名： | 肖键 |
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| 作者单位： | 四川大学文学与新闻学院,成都,610064 |
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| 摘 要： | 本文借鉴相关分析理论的思考模式对品牌形象以及各要素问的相关性进行探讨,以获得对品牌形象理论更深入的认识.
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| 关 键 词： | 品牌形象 相关性 依存关系 |
On the Interrelation between Factors and Image |
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| Xiao Jian.On the Interrelation between Factors and Image[J].Press Circles,2009(1):175-177. |
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| Authors: | Xiao Jian |
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| Institution: | College of Literature and Journalism;Sichuan University;Chengdu 610064 |
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| Abstract: | This paper uses the model of thinking of correlated analysis theory,and discusses the interrelation between factors and image,so as to get more aquatance on the theory. |
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| Keywords: | image of brand interrelation interdependence |
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