| 奥运品牌与体育场馆设施的可持续利用 |
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| 引用本文： | 王雷.奥运品牌与体育场馆设施的可持续利用[J].新闻界,2008(2):169-170. |
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| 作者姓名： | 王雷 |
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| 作者单位： | 武汉体育学院体育新闻与外语系,武汉,430079 |
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| 摘 要： | 本文通过奥运品牌的传播效应,对场馆设施可持续利用提出对策,以期避免低谷效应并降低赛后营运风险。
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| 关 键 词： | 奥运品牌 体育场馆 民企 可持续 |
Continual Utility of Venues and Stadiums and Olympic Brands |
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| Wang Lei.Continual Utility of Venues and Stadiums and Olympic Brands[J].Press Circles,2008(2):169-170. |
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| Authors: | Wang Lei |
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| Abstract: | The purpose of this paper is to propose countermeasures for the continual utility of the venues and stadiums on the basis of the effects of the communication Olympic brands, so as to avoid the valley effect and the operational risks. |
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| Keywords: | Olympic brands sports venues privately owned enterprises continual utility |
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