| 新世纪深度报道的动因及其传播策略探析 |
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| 引用本文： | 姜英.新世纪深度报道的动因及其传播策略探析[J].新闻界,2009(1):93-95. |
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| 作者姓名： | 姜英 |
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| 作者单位： | 四川大学文学与新闻学院,成都,610064 |
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| 摘 要： | 本文结合中国深度报道的发展轨迹,从社会转型与当代审美文化的流变.受众分层与受众审美情趣的提高,网络媒体的兴起和媒介竞争的加剧、媒介主体意识的强化与市场化发展的需要等到四方面分析了新世纪深度报道复兴的背景与动因,并指出深度报道在新的社会环境与媒介环境下的传播策略在于从选题上、表达方式上,传播形态上,传播理念上进行必要的改革.
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| 关 键 词： | 深度报道 动因 传播策略 |
On the Causes and the Communication Strategies of In-depth Reporting in the New Century |
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| Jiang Ying.On the Causes and the Communication Strategies of In-depth Reporting in the New Century[J].Press Circles,2009(1):93-95. |
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| Authors: | Jiang Ying |
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| Institution: | College of Literature and Communication;Sichuan University;Chengdu610064 |
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| Abstract: | Based on the history,the paper analyze the backgrounds and causes of Chinese in-depth story by four parts:the change of social transformation and aesthetic culture;the improvement of aesthetic taste of the public;the development of network media;the strengthen of the subject consciousness of mass media.Meanwhile,the paper indicate that the communication strategies of in-depth story should be focused on the theme,the expression,the modality and the idea. |
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| Keywords: | in-depth story cause communication strategy |
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