| 深度报道与媒体品牌资产的建构 |
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| 引用本文： | 蔡卫平,王丹阳.深度报道与媒体品牌资产的建构[J].新闻界,2008(2):73-74. |
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| 作者姓名： | 蔡卫平 王丹阳 |
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| 作者单位： | 1. 广东外语外贸大学新闻与传播学院,广州,510420
2. 广州日报,广州,510121 |
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| 摘 要： | 本文认为,深度报道能从权威性、思想性、人文关怀和可读性等方面塑造强势的品牌形象。而媒体所处的现实环境、媒体的品牌定位及竞争对媒体的深度报道具有一定的规制作用。
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| 关 键 词： | 深度报道 媒体 品牌资产 |
In-depth Reporting and the Construction of Media Brand |
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| Cai Weiping,Wang Danyang.In-depth Reporting and the Construction of Media Brand[J].Press Circles,2008(2):73-74. |
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| Authors: | Cai Weiping Wang Danyang |
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| Abstract: | The paper considers that the in-depth reporting can construct the powerful brand image from the authority, thought, humane care and readability etc. Conversely, the media conditions, the positioning of media brand and the competition of each other influence the in-depth reporting. |
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| Keywords: | in-depth reporting media brand |
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