| 分众市场中的新广告媒介 |
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| 引用本文： | 王亚炜.分众市场中的新广告媒介[J].新闻界,2007(4):133-134. |
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| 作者姓名： | 王亚炜 |
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| 作者单位： | 兰州商学院传媒学院,兰州,730020 |
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| 摘 要： | 本文通过对新广告媒介的界定,介绍了新广告媒介的几种类型,分析了它们涌现的技术、社会、商业原因,归纳了新广告媒介具有的共同特征,指出新广告媒介的出现为广告人拓展了创意空间,也为广告主进行多重传播、优化媒介投放策略、全方位塑造品牌提供了可能。
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| 关 键 词： | 新广告媒介 互动化 个性化 |
The Advertising Media Of Demassified Market |
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| Wang Yawei.The Advertising Media Of Demassified Market[J].Press Circles,2007(4):133-134. |
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| Authors: | Wang Yawei |
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| Institution: | Department of Media, Lanzhou Commercial College, Lanzhou 730020 |
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| Abstract: | The paper introduces several sorts of new advertisement media, analyzes the causes of their emergence and summarizes the common features. The paper points out that the rise of the new advertising media helps expand the originality space for the advertisers and also make the following possible: multi diffusion, optimization of placement strategy and all-around brand shaping. |
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| Keywords: | new advertising media interaction personalization |
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