| CRM在文献信息个性化服务中的应用 |
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| 引用本文： | 陈亚东.CRM在文献信息个性化服务中的应用[J].晋图学刊,2005(5):12-14,61. |
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| 作者姓名： | 陈亚东 |
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| 作者单位： | 扬州大学,图书馆,江苏,扬州,225009 |
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| 摘 要： | 论述了图书馆导入客户关系管理,实行文献信息个性化服务的必要性与现实意义,提出了客户关系管理在图书馆文献信息个性化服务中应用的基本条件,并对图书馆如何将客户关系管理在文献信息个性化服务中的实施进行了探讨。
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| 关 键 词： | 图书馆 CRM 文献信息 个性化服务 |
Application of CRM in Cultural Heritage Information Individualized Service |
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| CHEN Ya-dong.Application of CRM in Cultural Heritage Information Individualized Service[J].Shanxi Library Journal,2005(5):12-14,61. |
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| Authors: | CHEN Ya-dong |
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| Abstract: | The article discusses the necessity and real meaning for the library to introduce customer relationship management and to realize culcural heritage information individualized service,brings forward the basic terms for the library cultural heritage individualized service to apply customer relationship management,and also explores the ways for implementation. |
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| Keywords: | library CRM cultural heritage information individualized service |
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