| 图书馆公共关系新探 |
| |
| 引用本文： | 马玉英.图书馆公共关系新探[J].晋图学刊,2012(2):52-54. |
| |
| 作者姓名： | 马玉英 |
| |
| 作者单位： | 太原理工大学图书馆,山西太原,030024 |
| |
| 摘 要： | 指出图书馆公共关系的重要性,对图书馆公共关系的概念及分类进行简要论述,提出图书馆公共关系的若干策略和需要注意的问题,阐述了危机公关的重要性。
|
| 关 键 词： | 图书馆 公共关系 危机公关 个性化服务 |
New Exploration on Library Public Relation |
| |
| MA Yu-ying.New Exploration on Library Public Relation[J].Shanxi Library Journal,2012(2):52-54. |
| |
| Authors: | MA Yu-ying |
| |
| Institution: | MA Yu-ying(Taiyuan University of Technology,Taiyuan 030024,China) |
| |
| Abstract: | The article points out the importance of public relation,makes brief discussion on the concept and classification of library public relation,puts forward some measures and problems of library public relation,and elaborates the importance of crisis public relation. |
| |
| Keywords: | library public relations crisis public relation personalized service |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
