| 略论图书馆与中小企业的“企图联姻“ |
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| 引用本文： | 易守菊.略论图书馆与中小企业的“企图联姻“[J].晋图学刊,2006(1):18-20,49. |
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| 作者姓名： | 易守菊 |
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| 作者单位： | 天津泰达学院,图书馆,天津,300457 |
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| 摘 要： | 当前,中小企业信息咨询市场空间广阔,图书馆面临着办馆效益问题。为了各自的生存与发展,图书馆与中小企业亲密合作,被业界誉为“企图联姻”。“企图联姻”实际是互动营销理念指导下的一种营销策略。对“联姻”方式的总结和诠释,体现了图书馆营销从理论走向实践。
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| 关 键 词： | 企图联姻 互动营销 图书馆营销 信息员 信息观察员 信息俱乐部 |
About the "Qi-Tu allied" between the Libraries and Middle-small Enterprises |
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| YI Shou-ju.About the "Qi-Tu allied" between the Libraries and Middle-small Enterprises[J].Shanxi Library Journal,2006(1):18-20,49. |
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| Authors: | YI Shou-ju |
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| Abstract: | Currently,information consultation market of middle-small enterprises is very large,and at the same time,the libraries face the benefits questions.For individual survival and development,the libraries and middle-small enterprises then friendly cooperate.This is praised as"Qi-Tu allied"."Qi-Tu allied"is in fact the market strategy under the mutual-market conception.The summarization and annotation of"Qi-Tu allied" ways,embodies the market conception of libraries from the theory to the practice. |
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| Keywords: | "Qi-Tu allied" mutual-market market conception of libraries information man information watching person information club |
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