| 高校图书馆服务品牌的构建与研究 |
| |
| 引用本文： | 石明芳.高校图书馆服务品牌的构建与研究[J].晋图学刊,2005(4):67-70. |
| |
| 作者姓名： | 石明芳 |
| |
| 作者单位： | 苏州大学,图书馆,江苏,苏州,215006 |
| |
| 摘 要： | 只有树立良好的品牌,高校图书馆服务才能富有活力和竞争力。本文分析探讨了构建高校图书馆服务品牌的意义及步骤,并重点介绍了苏州大学图书馆在推出优质服务品牌等方面做的工作,旨在带动高校图书馆界实施服务品牌战略。
|
| 关 键 词： | 高校图书馆 服务品牌 构建 |
The Establishment and Research on Academic Libraries' Service Brand |
| |
| SHI Ming-fang.The Establishment and Research on Academic Libraries'''' Service Brand[J].Shanxi Library Journal,2005(4):67-70. |
| |
| Authors: | SHI Ming-fang |
| |
| Abstract: | Only by establishing the good brand, the academic library will be full of vitality and competition ability.This text analyses the meaning and steps of the set up of acdemic library service brand , and also introduces high-quality service brand of Suzhou University library .The aim of this paper is arousing the acdemic library to put into practice service brand strategy. |
| |
| Keywords: | academic library service brand establishment |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
