| CSSCI来源期刊微信公众号跨平台学术传播全样本实证分析 |
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| 引用本文： | 雷嫒,钱楚涵,李刚.CSSCI来源期刊微信公众号跨平台学术传播全样本实证分析[J].图书情报工作,2022,66(14):67-76. |
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| 作者姓名： | 雷嫒 钱楚涵 李刚 |
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| 作者单位： | 1. 南京大学信息管理学院 南京 210046;2. 南京大学中国智库研究与评价中心 南京 210046;3. 南京大学紫金传媒智库 南京 210046 |
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| 摘 要： | 目的/意义]社交媒体提高了学术信息传播与推送效率,丰富了学术信息和服务的供给能力。学术信息在学术生态中呈跨平台传播态势,微信公众号、知识服务平台和期刊官方网站是重要的学术信息推广媒介。方法/过程]以CSSCI来源期刊为研究对象,全面调查统计C刊微信公众号开设情况,分析C刊微信公众号运营数据和同期CNKI论文下载量之间的关系。结果/结论]C刊微信公众号运营能力有待提升,运营数据显著影响CNKI平台论文下载量。提出C刊公众号运营应进行持续性改进的建议。
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| 关 键 词： | 学术期刊 微信公众号 学术社交媒体 学术传播 |
| 收稿时间： | 2022-03-18 |
| 修稿时间： | 2022-04-15 |
Full Sample Empirical Analysis of Cross-Platform Academic Communication of CSSCI Source Journal Wechat Public Accounts |
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| Lei Ai,Qian Chuhan,Li Gang.Full Sample Empirical Analysis of Cross-Platform Academic Communication of CSSCI Source Journal Wechat Public Accounts[J].Library and Information Service,2022,66(14):67-76. |
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| Authors: | Lei Ai Qian Chuhan Li Gang |
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| Institution: | 1. School of Information Management, Nanjing University, Nanjing 210046;2. China Think Tank Research And Evaluation Center, Nanjing University, Nanjing 210046;3. Zijin Media Think Tank, Nanjing University, Nanjing 210046 |
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| Abstract: | Purpose/significance] Social media improves the efficiency of academic information dissemination and delivery and enriches the supply of academic information and services. Academic information spreads across platforms in the academic ecology, and WeChat public accounts, knowledge service platforms and journal official websites are important academic information dissemination media. Method/process] Taking CSSCI source journals as the research object, this paper comprehensively investigated and counted the operation of WeChat public account of the CSSCI journals, and analyzed the relationship between the operation data of the CSSCI journal WeChat public accounts and the downloads of CNKI papers in the same period. Result/conclusion] The operation capability of the WeChat official accounts of the CSSCI journals needs to be improved, and the operation data significantly affects the downloads of CNKI platform papers. Continuous improvement should be made in the operation of the public account of the CSSCI journals. |
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| Keywords: | academic journals WeChat public account academic social media academic communication |
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