| 基于社会网络分析的移动环境下网络舆情信息传播研究——以新浪微博"雾霾"话题为例 |
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| 引用本文： | 王晰巍,邢云菲,赵丹,李嘉兴.基于社会网络分析的移动环境下网络舆情信息传播研究——以新浪微博"雾霾"话题为例[J].图书情报工作,2015,59(7):14-22. |
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| 作者姓名： | 王晰巍 邢云菲 赵丹 李嘉兴 |
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| 作者单位： | 吉林大学管理学院 长春 130022 |
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| 基金项目： | 本文系国家自然科学基金-青年项目"信息生态视角下中国低碳产业技术链的形成机理及发展路径研究"(项目编号:71203074)和"吉林大学高峰学科(群)建设项目"研究成果之一. |
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| 摘 要： | 目的/意义]研究移动互联网络环境下舆情信息传播路径和传播规律,为相关部门加强社会舆情信息监管提供参考.方法/过程] 在理论研究层面,基于社会网络分析法,从点度中心性、中间中心性和接近中心性3个属性出发,对移动端和非移动端雾霾网络舆情信息传播进行对比分析;在应用研究层面,以新浪微博中雾霾话题信息为例,采用Java编程方式接入新浪网API开放平台获取新浪微博数据,使用Gephi软件及数理统计分析工具绘制有关图表.结果/结论]揭示了移动环境下网络舆情信息传播特点,验证了社会网络分析法在移动环境下网络舆情信息传播研究中的有效性,并为移动环境下网络舆情信息传播的研究提供了新的研究视角,为实践层面移动环境下网络舆情信息监管提供了分析工具.
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| 关 键 词： | 移动环境 网络舆情 信息传播 社会网络分析法 |
| 收稿时间： | 2015-02-04 |
The Study of Network Public Opinion Dissemination with Social Network Analysis Under the Mobile Environment: A Case of "Haze" in Sina Micro-blog |
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| Wang Xiwei,Xing Yunfei,Zhao Dan,Li Jiaxing.The Study of Network Public Opinion Dissemination with Social Network Analysis Under the Mobile Environment: A Case of "Haze" in Sina Micro-blog[J].Library and Information Service,2015,59(7):14-22. |
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| Authors: | Wang Xiwei Xing Yunfei Zhao Dan Li Jiaxing |
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| Institution: | School of Management, Jilin University, Changchun 130022 |
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| Abstract: | Purpose/significance] More and more users consume information and spread network public opinion in the mobile context as the number of mobile user is increasing. The analysis of the public news opinion's propagation path and law plays an important role for relevant departments to strengthen their supervision of public opinion.Method/process] On the theoretical level, using social network analysis method as the theoretical basis, from the point of degree centrality, betweenness centrality and closeness centrality attributes, this paper analyzes the network public opinion dissemination of information in mobile terminal compared to non-mobile terminal under the topic of "haze". In the aspect of application, subject to haze for example, obtaining sina.com.cn data using Locoyspider, the paper uses Gephi software and mathematical statistical analysis tools to draw on the chart to do simulation analysis. Result/conclusion] The results reveal the characteristics of network public opinion dissemination in mobile environment and verify the validity of social network analysis in this study. The result also provides a new perspective for the research on the propagation theory of network public opinion information and an analysis tool for the practice of network public opinion supervision level under mobile environment. |
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| Keywords: | mobile environment network public opinion information dissemination social network analysis |
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