| 网络舆情场中信息受众观点测度的机理及路径分析 |
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| 引用本文： | 宋先智,黄微,高俊峰.网络舆情场中信息受众观点测度的机理及路径分析[J].图书情报工作,2018,62(2):100-107. |
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| 作者姓名： | 宋先智 黄微 高俊峰 |
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| 作者单位： | 1. 吉林大学管理学院 长春 130022;
2. 北华大学信息资源管理与服务研究所 吉林 132013 |
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| 基金项目： | 本文系国家自然科学基金项目"大数据环境下多媒体网络舆情信息的语义识别与危机响应研究"（项目编号：71473101）研究成果之一。 |
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| 摘 要： | 目的/意义]整合定性与定量的舆情研究视角,统一多模态研究对象,实现网络舆情信息受众的观点测度,可修复网络舆情分析与治理的理论与实践裂痕。方法/过程]通过引入网络舆情场的概念,对网络舆情信息受众、受众观点测度的内涵进行诠释,就网络舆情场与信息受众观点测度的逻辑关系加以辩证讨论。结果/结论]提出网络舆情场内舆情受众观点测度机理和具体测度路径,为后续网络舆情场中的网络舆情信息分析、多维度信息受众观点测度,受众认知规律发现,网络舆情监督和管控限制等层面的研究做相应铺垫。
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| 关 键 词： | 网络舆情场 信息测度 情感分析 测度机理与路径 |
| 收稿时间： | 2017-07-14 |
Study of the Mechanism and Path of Information Audience Opinion Measurement in the Network Public Opinion Field |
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| Song Xianzhi,Huang Wei,Gao Junfeng.Study of the Mechanism and Path of Information Audience Opinion Measurement in the Network Public Opinion Field[J].Library and Information Service,2018,62(2):100-107. |
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| Authors: | Song Xianzhi Huang Wei Gao Junfeng |
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| Institution: | 1. School of Management, Jilin University, Changchun 130022;
2. Institute of Information Resource Management and Service, Beihua University, Jilin 132013 |
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| Abstract: | Purpose/significance] This paper studies the opinion measurement of the network information audience, with qualitative and quantitative study methods and multi-modal study subjects, to enrich the theory and practice in the network public opinion analysis and governance field.Method/process]It introduces the concept of network and the field, and then explains the meaning of network public opinion audience and measurement of public opinion audience,and debates the logical relationship between network public opinion field and measurement of public opinion audience.Result/conclusion]This article puts forward the mechanism and the concrete measure path of opinion measurement in the network public opinion field. The conclusion can pave a way for network public opinion analysis, multidimensional sentiment measurement of public opinion audience, audience cognitive law discovery, network public opinion supervision and control and other follow-up research work in the network public opinion field. |
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| Keywords: | network public opinion field information measure sentiment analysis measurement mechanism and path |
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