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2014年高校阅读推广活动优秀案例分析与启示
引用本文:吴锦辉.2014年高校阅读推广活动优秀案例分析与启示[J].图书情报工作,2015,59(10):79-85.
作者姓名:吴锦辉
作者单位:闽南师范大学图书馆 漳州 363000
摘    要:目的/意义]通过对2014年高校阅读推广活动优秀案例的分析,为我国高校图书馆开展阅读推广工作提供借鉴与参考。方法/过程]使用网络调研法、文献调研法和访谈调研法,对获奖案例及其承办单位的阅读推广活动进行分析、梳理和总结。结果/结论]高校图书馆开展阅读推广活动时应当举办创意活动以激发阅读兴趣,设立专题书展唤醒沉睡好书,联合职能部门提高活动层次,吸纳学生社团加强组织力量,利用全媒体扩大活动影响,建立长效机制创造品牌效应。

关 键 词:高校图书馆  阅读推广  活动策划  活动组织  
收稿时间:2015-04-05
修稿时间:2015-05-09

Analysis and Enlightenment of the Outstanding Reading Promotion Case in Academic Library in 2014
Wu Jinhui.Analysis and Enlightenment of the Outstanding Reading Promotion Case in Academic Library in 2014[J].Library and Information Service,2015,59(10):79-85.
Authors:Wu Jinhui
Institution:Minnan Normal University Library, Zhangzhou 363000
Abstract:Purpose/significance]Through the analysis of the outstanding Reading promotion case in academic library in 2014,this paper provides several references for Chinese university libraries in carrying out reading promotion.Method/process]Using the methods of network survey, literature survey and interview survey method,this paper analyzes the award-winning case and reading promotion activities of host unit.Result/conclusion]The university library should carry out creative activities to stimulate interest in reading, set up special book fair to wake good books, joint professional departments to improve the activity level, absorb student associations to strengthen organization, use full media to expand activities influence and establish a long-term mechanism to create brand effect.
Keywords:academic library  reading promotion  activity planning  activity organization  
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