| C2C电子商务网站信用综合评价 |
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| 引用本文： | 何清泉,邹运梅.C2C电子商务网站信用综合评价[J].图书情报工作,2011,55(16):131-135. |
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| 作者姓名： | 何清泉 邹运梅 |
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| 作者单位： | 1. 湖南农业大学理学院;2. 湖南农业大学工学院; |
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| 基金项目： | 湖南省教育厅基金项目(项目编号:08C398); 湖南农业大学青年基金项目(项目编号:09QN04)研究成果之一 |
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| 摘 要： | 通过分析现有评价模型存在的主要问题,建立改进的C2C 电子商务信用综合评价模型; 改进模型是以当前信用评价的主要指标如商品质量、物流、销售服务态度为基础，综合考虑各指标对信用的影响权重；同时用交易对手的信用度和交易次数、交易金额来计算被评用户的信用加权平均分和信用度；对于新用户，则以该用户的社会诚信水平来代替其初始信用状态，然后再确定被评用户的信用等级。新的信用评价模型解决了当前C2C网站采用的简单的信用累积评价算法存在的主要问题。
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| 关 键 词： | C2C 电子商务 信用评价 |
| 收稿时间： | 2011-02-28 |
C2C E-commerce Websites' Credit Comprehensive Evaluation |
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| He Qingquan, Zou Yunmei School of Science,Hunan Agriculture University,Changsha School of Business,Central South University,Changsha School of Engineering,Changsha.C2C E-commerce Websites' Credit Comprehensive Evaluation[J].Library and Information Service,2011,55(16):131-135. |
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| Authors: | He Qingquan Zou Yunmei School of Science Hunan Agriculture University Changsha School of Business Central South University Changsha School of Engineering Changsha |
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| Institution: | 1. School of Science, Hunan Agriculture University,;2. School of Engineering, Hunan Agriculture University,; |
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| Abstract: | This paper analyzes the problems of the main credit evaluation model and establishes an improved comprehensive evaluation model for C2C E-commerce credit.The improved model is based on the main indicators of the current credit evaluationt:product quality,logistics and service attitude,and comprehensively consideres the impact weights of various indicators.At the same time,it calculates the user's credit with the counterparty creditworthiness number of transactions and transaction amount.For new users,it pla... |
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| Keywords: | C2C E-commerce credit evaluation |
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