| 经典阅读推广的误区及对策研究 |
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| 引用本文： | 栾雪梅.经典阅读推广的误区及对策研究[J].图书情报工作,2015,59(2):51-55. |
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| 作者姓名： | 栾雪梅 |
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| 作者单位： | 聊城大学教育科学学院 聊城 252000 |
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| 基金项目： | 聊城大学成人教育科研项目“基于成人教育的高校图书馆服务营销研究”(项目编号:ldcj201412)研究成果之一 |
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| 摘 要： | 目的/意义]经典阅读推广是图书馆阅读推广工作的重要内容,在实践中,经典阅读推广遭遇"读不下去"的尴尬,推广效度偏低,基于此,研究经典阅读推广的相应对策。方法/过程]采用文献分析法,通过对"读不下去的经典"现象的考察与分析,解析图书馆经典阅读推广不力的误区及原因。结果/结论]指出经典阅读推广应致力于唤醒读者的阅读兴趣,使之把碎片化阅读转变为可持续的阅读体验;重视阅读推广中的场景建设;把阅读习惯的培育作为阅读推广策略之一。
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| 关 键 词： | 阅读推广 经典 兴趣唤醒 碎片化 可持续 |
| 收稿时间： | 2014-12-15 |
| 修稿时间： | 2015-01-05 |
Misunderstanding and Countermeasure Study of Classic Reading Promotion |
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| Luan Xuemei.Misunderstanding and Countermeasure Study of Classic Reading Promotion[J].Library and Information Service,2015,59(2):51-55. |
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| Authors: | Luan Xuemei |
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| Institution: | College of Educational Science, Liaocheng University, Liaocheng 252000 |
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| Abstract: | Purpose/significance] Classic reading promotion has become an important part in reading promotion activities in the library. It is always in an awkward position in classic reading promotion practice because it is difficult to read, and the validity of the promotion is relatively low. Based on this, the paper proposes the corresponding countermeasures for the classic reading promotion.Method/process] With literature analysis method, this paper analyzes the misunderstanding and the cause to ineffective classic reading promotion through observing and analyzing the phenomenon of people's less reading classics.Result/conclusion] It proposes that the interest of reading the classic books should be activated in classic reading promotion, and the place of fragmentation reading should be taken by enduring reading experience for a reality of reading instead of browsing. In addition, the reading habit should be inserted in reading promotion while attaching importance to scene construction. |
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| Keywords: | reading promotion classic interest activation fragmentation enduring |
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