| 微信用户信息共享行为影响因素模型及实证研究——基于信息生态视角的分析 |
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| 引用本文： | 王晰巍,曹茹烨,杨梦晴,陈立军.微信用户信息共享行为影响因素模型及实证研究——基于信息生态视角的分析[J].图书情报工作,2016,60(15):6-13. |
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| 作者姓名： | 王晰巍 曹茹烨 杨梦晴 陈立军 |
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| 作者单位： | 1. 吉林大学管理学院 长春 130022;
2. 吉林大学网络中心 长春 130022 |
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| 基金项目： | 本文系国家自然科学面上项目“信息生态视角下新媒体信息消费行为机理及服务模式创新研究”（项目编号：71673108）、吉林大学哲学社会科学研究重大课题培育项目“互联网+”驱动传统产业创新发展路径及产业创新生态体系构建研究（项目编号：2015ZDPY13）和吉林大学高峰学科（群）建设项目研究成果之一。 |
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| 摘 要： | 目的/意义] 针对移动社交媒体的典型工具微信的信息共享行为进行研究,以帮助企业或相关组织更好地利用社交媒体工具开展相关的业务及公共服务。方法/过程] 基于信息生态视角,构建微信用户信息共享行为的影响因素模型,并通过实证研究方法对模型的适用性进行检验。结果/结论] 数据分析结果表明,感知信息有用性、自我效能、信息技术创新性、信息环境交互性四个变量对微信用户信息共享态度产生正向影响,微信用户的信息共享态度对共享行为也产生正向影响。
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| 关 键 词： | 微信 信息共享 信息生态 影响因素 |
| 收稿时间： | 2016-06-08 |
An Empirical Study of Influence Factors on WeChat User Information Sharing Behavior: Based on the Perspective of Information Ecology |
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| Wang Xiwei,Cao Ruye,Yang Mengqing,Chen Lijun.An Empirical Study of Influence Factors on WeChat User Information Sharing Behavior: Based on the Perspective of Information Ecology[J].Library and Information Service,2016,60(15):6-13. |
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| Authors: | Wang Xiwei Cao Ruye Yang Mengqing Chen Lijun |
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| Institution: | 1. School of Management, Jilin University, Changchun 130022;
2. Network Center, Jilin University, Changchun 130022 |
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| Abstract: | Purpose/significance] This study is about the information sharing behavior of Wechat which is the typical tool of mobile social media, in order to help companies or organizations make better use of social media tools to carry out related business and public services.Method/process] The model of factors on Wechat user information sharing behavior is established from the perspective of information ecology. The applicability of the model is tested by using the empiricalresearch method.Result/conclusion] The data showed that, all of the 4 external variables, namely "perceived usefulness of information", "self efficacy", "Information technology innovative", "Information environment interaction" have positive impacts on information sharing attitude. The information sharing attitude also has positive impact on information sharing behavior. |
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| Keywords: | Wechat information sharing information ecology influence factors |
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