| 用户满意度视角下社交阅读推广服务的路径选择 |
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| 引用本文： | 张泸月.用户满意度视角下社交阅读推广服务的路径选择[J].图书情报工作,2016,60(21):61-67. |
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| 作者姓名： | 张泸月 |
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| 作者单位： | 四川师范大学图书馆 成都 610068 |
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| 基金项目： | 本文系国家社会科学基金一般项目“基于用户满意度视角的阅读推广服务质量管理研究”（项目编号：16BTQ020）研究成果之一。 |
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| 摘 要： | 目的/意义] 开展用户满意度分析，有利于正确认识当前社交阅读存在的问题与缺陷，为高效开展社交阅读推广服务提供合理的路径参考。方法/过程] 对参与社交阅读的用户开展满意度与需求调查，测量用户阅读满意度状态，通过对比用户期望与满意度的差距大小，明确社交阅读中亟需改善的因素及推广服务应着力解决的目标。结果/结论] 注重阅读推广知识的切合性、层次性、建构性，建立全方位、系统性的阅读服务支撑环境，是提升社交阅读用户满意度的有效方式，也是社交阅读推广过程中必须积极实施的重要决策。
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| 关 键 词： | 社交阅读 阅读推广 用户期望 用户满意度 |
| 收稿时间： | 2016-09-27 |
Research on the Improvement of Social Reading Promotion from the Perspective of User Satisfaction |
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| Zhang Luyue.Research on the Improvement of Social Reading Promotion from the Perspective of User Satisfaction[J].Library and Information Service,2016,60(21):61-67. |
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| Authors: | Zhang Luyue |
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| Institution: | Library of Sichuan Normal University, Chengdu 610068 |
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| Abstract: | Purpose/significance] Carrying out the analysis of user satisfaction will be beneficial to recognize the problems and defects which exist in the current social reading. Meanwhile, it will provide a reasonable path to improve services in social reading promotion. Method/process] The need to improve the reading problem was clarified by surveying user satisfaction and demands, measuring the user satisfaction state, and comparing the user expectations and satisfaction. Result/conclusion] We should pay attention to the spread of knowledge, especially the reading level and the construction by establishing a comprehensive and systematic supportive environment for reading services. This is not only the effective way to promote the social reading user satisfaction, but also an important decision which should be actively implemented during the social reading promotion process. |
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| Keywords: | social reading reading promotion user expectation user satisfaction |
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