| 论名人效应在阅读推广人机制中的应用价值——“Premier League Reading Stars”项目的启示 |
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| 引用本文： | 夏立新,李成龙,孙晶琼.论名人效应在阅读推广人机制中的应用价值——“Premier League Reading Stars”项目的启示[J].图书情报工作,2015,59(22):141-147. |
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| 作者姓名： | 夏立新 李成龙 孙晶琼 |
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| 作者单位： | 华中师范大学信息管理学院 武汉 430079 |
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| 摘 要： | 目的/意义] 借鉴英国"Premier League Reading Stars"项目先进经验,助力我国阅读推广人建设。方法/过程] 分析我国现有阅读推广人建设的不足,剖析"Premier League Reading Stars"成功机理,从而为我国阅读推广人建设提供建议。结果/结论] 建议将名人纳入到阅读推广人队伍中;细化阅读推广人类别,注重不同阅读推广之间的合作互助;阅读推广人的选拔中注重名人身份特征与群体阅读需求的一一对应;通过名人效应来激活全民阅读激励机制。
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| 关 键 词： | 名人效应 阅读推广人 全民阅读 Premier League Reading Stars |
| 收稿时间： | 2015-09-21 |
Application Value of Celebrity Effect on Nationwide Reading Promoter System: A Case Study of Premier League Reading Stars |
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| Xia Lixin,Li Chenglong,Sun Jingqiong.Application Value of Celebrity Effect on Nationwide Reading Promoter System: A Case Study of Premier League Reading Stars[J].Library and Information Service,2015,59(22):141-147. |
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| Authors: | Xia Lixin Li Chenglong Sun Jingqiong |
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| Institution: | School of Information Management, Central China Normal University, Wuhan 430079 |
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| Abstract: | Purpose/significance] This study aims to learn from the advanced experience of "League Reading Stars Premier" in the UK, and to help China to construct the system of reading promoter.Method/process] Based on summarizing the shortage of reading promoter system in China, and analyzing the successful experience of "League Reading Stars Premier", this paper provides suggestions for the construction of reading promoter system.Result/conclusion] It suggests to: 1) bring celebrated people become members of the reading promoter system; 2) category the reading promoters in detail and pay attention to the cooperation and mutual assistance between them; 3) focus on celebrity endorsers' identity characteristics meet the reader's demands in selecting reading promoters; 4) use "celebrity effect" to activate the incentive mechanism of nationwide reading. |
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| Keywords: | ccelebrity effect reading promoter nationwide reading League Reading Stars Premier |
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