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高校图书馆精细化阅读推广模式研究与效果评价——以北京农学院图书馆阅读推广活动为例
引用本文:秦疏影.高校图书馆精细化阅读推广模式研究与效果评价——以北京农学院图书馆阅读推广活动为例[J].图书情报工作,2015,59(16):45.
作者姓名:秦疏影
作者单位:北京农学院图书馆 北京 102206
基金项目:本文系CALIS全国农学文献信息中心研究项目“高校图书馆如何利用文献计量方法提高阅读推广质量”(项目编号:2015002)研究成果之一。
摘    要:目的/意义]探索精细化阅读推广流程模式与评价方式,为高校图书馆开展阅读推广活动提供借鉴。方法/过程]在文献调研基础上,以北京农学院图书馆为例,设计精细化阅读推广流程模式,并针对如何充分调查读者的阅读状况、明确读者的阅读需求点和兴趣点、策划阅读推广活动主题和形式、开展阅读推广活动、收集读者反馈意见、进行阅读推广效果评价等环节逐一进行分析,指出关键注意事项。结果/结论]高校图书馆精细化阅读推广具有促进读者阅读、馆员成长、业务工作开展的良好效果,同时,良好的阅读推广效果也将促进精细化阅读推广的可持续发展。

关 键 词:高校图书馆  阅读推广  精细化  
收稿时间:2015-06-26
修稿时间:2015-08-04

Research on Models and Evaluation of Elaborating Reading Promotion in University Libraries: Taking the Reading Promotion Activity in Beijing University of Agriculture Library as an Example
Qin Shuying.Research on Models and Evaluation of Elaborating Reading Promotion in University Libraries: Taking the Reading Promotion Activity in Beijing University of Agriculture Library as an Example[J].Library and Information Service,2015,59(16):45.
Authors:Qin Shuying
Institution:Beijing University of Agriculture Library, Beijing 102206
Abstract:Purpose/significance]The process pattern and evaluation of the elaborating reading promotion was designed, to provide important references on how to promote reading in university libraries.Method/process]Through intensive literatures investigation, taking the theme activity“choose your favorite book”in Beijing University of Agriculture library as an example, and the process pattern of the reading promotion was designed.And all steps in the procedure were elaborated and analyzed, such as how to investigate readers'needs and interests, how to plan an interesting theme activity for reading promotion, how to collect the feedback of the readers in the activity, how to conclude the experiences after the activity, and so on.And special matters to be paid attention were also mentioned.Result/conclusion]Elaborating activities of reading promotion in university libraries can stimulate readers'interest in reading, promote librarians'progress, and boost the development of libraries, and these positive effects in turn will ensure sustainable development of reading promotion activities.
Keywords:university library  reading promotion  elaborating  
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