| 第三方电子商务平台的应用现状及利用策略 |
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| 引用本文： | 娄策群,刘英.第三方电子商务平台的应用现状及利用策略[J].图书情报工作,2010,54(14):131-135. |
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| 作者姓名： | 娄策群 刘英 |
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| 作者单位： | 华中师范大学湖北省电子商务研究中心 |
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| 摘 要： | 界定第三方电子商务平台的内涵与外延，从多个角度对第三方电子商务平台进行分类。以湖北省“武汉圈”和“鄂西圈”为例，分析企业利用第三方电子商务平台的情况，从企业搭载平台类型选择、数量确定和功能应用三个方面提出企业利用第三方电子商务平台的策略。
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| 关 键 词： | 电子商务 第三方电子商务平台 利用策略 |
| 收稿时间： | 2010-03-17 |
| 修稿时间： | 2010-05-07 |
The Present Situation of Application and Using Strategies of the Third-party E-commerce Platform |
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| Lou Cequn,Liu Ying.The Present Situation of Application and Using Strategies of the Third-party E-commerce Platform[J].Library and Information Service,2010,54(14):131-135. |
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| Authors: | Lou Cequn Liu Ying |
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| Institution: | E-Commerce Research Center of Hubei Province of Huazhong Normal University, |
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| Abstract: | This paper defines the intension and extension of the third-party e-commerce platform and classifies the third-party e-commerce platform from all-round directions. Taking ‘Wuhan circle’ and ‘E’xi circle’ of Hubei province as an example, analyzes the situation of enterprise using the third-party e-commerce platform, proposes strategies of enterprises using the third-party e-commerce platform from choosing the platform types, quantities as well as functions application. |
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| Keywords: | e-commerce the third-party e-commerce platform using strategy |
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