| 现代咨询业的整合营销观 |
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| 引用本文： | 郭琴.现代咨询业的整合营销观[J].图书情报工作,2000,44(11):73-76,79. |
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| 作者姓名： | 郭琴 |
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| 作者单位： | 中国科学院文献情报中心 北京 100080 |
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| 摘 要： | 认为现代咨询业营销是在传统营销的基础上,整合服务营销、关系营销、大市场营销和网络营销的思想并结合自身行业的特点而形成的一种营销。
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| 关 键 词： | 咨询业 市场营销 整合营销 |
| 收稿时间： | 2000-03-13 |
The Integrated Marketing of Modern Consulting Industry |
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| Guo Qin.The Integrated Marketing of Modern Consulting Industry[J].Library and Information Service,2000,44(11):73-76,79. |
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| Authors: | Guo Qin |
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| Institution: | Documentation and Information Centre, the Chinese Academy of Sciences, Beijing |
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| Abstract: | I Based on traditional marketing , the marketing of modern consulting industry is an integrated marketing which comprises service marketing gelation marketing, macro - marketing and online marketing. And with the development of modern consulting industry and appearance of new marketing theories, it will become more substantial. |
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| Keywords: | Consulting industry marketing integrated marketing |
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