| 国内购物网站信息服务实证研究及改进策略 |
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| 引用本文： | 刘鼎盛,吴龙婷.国内购物网站信息服务实证研究及改进策略[J].图书情报工作,2005,49(2):22-26. |
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| 作者姓名： | 刘鼎盛 吴龙婷 |
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| 作者单位： | 北京大学信息管理系, 北京 100871 |
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| 摘 要： | 通过时国内著名购物网站信息服务情况的调查研究,结合对网上消费者购物行为和消费心理的分析,总结出购物网站在向消费者提供信息服务方面存在的问题,并试图从信号发送机制、信息服务策略和价格模式等方面探讨以上问题的改进策略,以促进国内购物网站的发展。
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| 关 键 词： | 信息服务 购物网站 网上购物 |
| 收稿时间： | 2004-04-05 |
| 修稿时间： | 2004-06-09 |
Demonstrative Research and Improvement of Information Service of Shopping Website in China |
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| Liu Dingsheng Wu Longting.Demonstrative Research and Improvement of Information Service of Shopping Website in China[J].Library and Information Service,2005,49(2):22-26. |
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| Authors: | Liu Dingsheng Wu Longting |
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| Institution: | Department of Information Management, Peking University, Beijing 100871 |
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| Abstract: | The development of shopping website depends on the Internet technology development, it is also improved with the fund management, the material flow and information management. By means of investigating the situation of information service (IS) provided by famous shopping websites in China and analyzing online consumers' behavior and their psychological activities, this article summarizes the problems on IS provided to consumers by shopping websites. To improve the development of shopping websites in China, three aspects should be improved better, such as the mechanism of delivering signal, the tactics of IS and the pricing mode. |
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| Keywords: | information service shopping website online shopping |
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