| 客户关系管理-数字图书馆信息用户市场竞争策略 |
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| 引用本文： | 钱万里,吴玲芳.客户关系管理-数字图书馆信息用户市场竞争策略[J].图书情报工作,2003,47(7):95-97. |
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| 作者姓名： | 钱万里 吴玲芳 |
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| 作者单位： | 苏州大学图书馆, 苏州 215006 |
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| 摘 要： | 论述客户关系管理在数字图书馆信息用户管理中的应用及数字图书馆用户关系管理的意义。
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| 关 键 词： | 数字化图书馆 客户关系管理 |
| 收稿时间： | 2002-12-02 |
Customer Relationship Mangagement-The Market Competition Strategy for Information Users of the Digitai Library |
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| Qian Wanli Wu Lingfang.Customer Relationship Mangagement-The Market Competition Strategy for Information Users of the Digitai Library[J].Library and Information Service,2003,47(7):95-97. |
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| Authors: | Qian Wanli Wu Lingfang |
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| Institution: | Library of Suzhou University, Suzhou |
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| Abstract: | With the development of Internet, the digital library also faces the comepetition with the mar-ket of the information users. Customer relationship management (CRM) is the new strategy of marketing for en-terprises at the age of network economy. CRM means that the enterprise achieves profits through effective com-munications with customers to understand and influence the customers' behavior . The success gained by the enterprise on CRM provides effective experiences for CRM in the digital library. CRM process of the digital li-brary includes: users discovery, users information market plan, users interaction and users analysis. |
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| Keywords: | digital library customer relationship management |
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