| 国内手机阅读服务盈利模式的调查与分析 |
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| 引用本文： | 何菊香,茆意宏.国内手机阅读服务盈利模式的调查与分析[J].图书情报工作,2012,56(6):140-148. |
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| 作者姓名： | 何菊香 茆意宏 |
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| 作者单位： | 1. 南京大学信息管理学院;2. 南京农业大学信息管理系; |
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| 摘 要： | 运用文献和网络调查法，从手机报、手机杂志和手机小说等不同形式的手机阅读服务产品以及中国移动、盛大文学和3G门户等典型手机阅读服务机构着手，在了解国内手机阅读服务基本情况的基础上，对国内手机阅读服务的盈利模式进行调查分析。总结现行广告、用户付费等国内手机阅读服务盈利模式的优势与不足之处，并针对盈利模式中存在的问题，给出改进国内手机阅读服务利益分配和盈利模式的建议。
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| 关 键 词： | 手机阅读服务 盈利模式 调查分析 |
| 收稿时间： | 2011-08-18 |
Investigation and Analysis of the Profit Model of Mobile Phone Reading Service in China |
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| He Juxiang,Mao Yihong.Investigation and Analysis of the Profit Model of Mobile Phone Reading Service in China[J].Library and Information Service,2012,56(6):140-148. |
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| Authors: | He Juxiang Mao Yihong |
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| Institution: | 1. School of Information Management, Nanjing University,;2. Department of Information Management, Nanjing Agricultural University,; |
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| Abstract: | By literature survey and web investigation,the authors study the products of mobile phone reading service which include mobile newspapers,mobile magazines and mobile phone novels,and typical providers of the mobile phone reading service such as China Mobile,Shanda Literature and 3G Portal.On the basis of deeply learning of the mobile phone reading service in China,the authors conduct an academic investigation and analysis on the profit model of mobile phone reading service,summarize the advantages and shortcomings of the current advertising,user-paid and other profit models of the mobile phone reading service in China,and give some proposes on the improvements of the profit model of mobile phone reading service in China according to the problems in the profit model. |
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| Keywords: | mobile phone reading service profit model survey and analysis |
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