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基于扎根理论的高校阅读推广发展影响因素研究
引用本文:曹国凤.基于扎根理论的高校阅读推广发展影响因素研究[J].图书情报工作,2017,61(24):32-38.
作者姓名:曹国凤
作者单位:顺德职业技术学院 佛山 528300
摘    要:目的/意义]阅读推广是新时期高校图书馆服务的一种新常态,从全新视角对其影响因素进行分析,以促进阅读推广的高效发展。方法/过程]通过对顺德职业技术学院图书馆37位采访对象的深度访谈,运用扎根理论质性研究方法,对高校阅读推广发展影响因素进行研究,并构建其扎根理论框架。结果/结论]研究表明,推广主体、阅读环境、阅读帮助、推广设计是影响阅读推广发展的4个主范畴,分别属于主导性、保障性、支持性和驱动性因素。在此基础上,提出高校图书馆推进阅读推广的发展策略。

关 键 词:高校图书馆  阅读推广  扎根理论  影响因素  
收稿时间:2017-05-31

Influence Factors Research on the Development of Reading Promotion in University Libraries Based on the Grounded Theory
Cao Guofeng.Influence Factors Research on the Development of Reading Promotion in University Libraries Based on the Grounded Theory[J].Library and Information Service,2017,61(24):32-38.
Authors:Cao Guofeng
Institution:Shunde Polytechnic, Foshan 528300
Abstract:Purpose/significance] Reading promotion is a new normal state of university library services in the new era, and the analysis on the influence factors from a new angle can promote the efficient development of reading promotion.Method/process] Through in-depth interviews with 37 interviewees in the library of Shunde Polytechnic, this paper studied the influence factors of the university reading promotion by using the grounded theory and qualitative research methods. Finally, it constructed the framework based on the grounded theory.Result/conclusion] The promotion subject, the reading environment, the reading help and the promotion design are four main categories that affect the development of reading promotion. They are dominant, protective, supportive and progressive respectively. On this basis, it puts forward the development strategy of developing reading promotion in university libraries.
Keywords:university library  reading promotion  grounded theory  influence mechanism  
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