| 大学生志愿者参与阅读推广服务的内在动机研究 |
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| 引用本文： | 张泸月,蹇超,唐琼.大学生志愿者参与阅读推广服务的内在动机研究[J].图书情报工作,2018,62(17):12-19. |
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| 作者姓名： | 张泸月 蹇超 唐琼 |
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| 作者单位： | 1. 四川师范大学图书馆 成都 610068;
2. 西南政法大学图书馆 重庆 401120 |
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| 基金项目： | 本文系国家社会科学基金一般项目"基于用户满意度视角的阅读推广服务质量管理研究"（项目编号：16BTQ020）研究成果之一。 |
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| 摘 要： | 目的/意义] 大学生志愿者参与阅读推广服务已成为扩展推广人力资源、提升推广活动绩效的重要途径。方法/过程] 通过探索性因子分析与验证性因子分析，研究大学生志愿者参与阅读推广服务的内在动机及其与参与服务行为、参与满意度之间的关联关系。结果/结论] 大学生志愿者参与阅读推广服务的动机包括"自我发展""质量控制""社会认同""社会遵从""社会交往"5个因素。5个动机因素对参与行为与满意度的作用各不相同。"质量控制""社会认同""社会遵从""社会交往"4个因素对志愿者参与阅读推广服务的行为起到正向积极影响，"自我发展""质量控制""社会认同"3个因素则与志愿者参与阅读服务的满意度形成了正向关联。
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| 关 键 词： | 阅读推广 志愿者服务 服务动机 服务满意度 服务行为 关联关系 |
| 收稿时间： | 2018-03-13 |
The Motivation Analysis and Correlation Study on College Student Volunteers Participating in Reading Promotion Service |
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| Zhang Luyue,Jian Chao,Tang Qiong.The Motivation Analysis and Correlation Study on College Student Volunteers Participating in Reading Promotion Service[J].Library and Information Service,2018,62(17):12-19. |
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| Authors: | Zhang Luyue Jian Chao Tang Qiong |
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| Institution: | 1. Library, Sichuan Normal University, Chengdu 610068;
2. Library, Southwest University of Political Science & Law, Chongqing 401120 |
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| Abstract: | Purpose/significance] The participation of college student volunteers in reading promotion service has become an important way to expand the organization's human resources and promote the impact of promotion. Method/process] Through exploratory factor analysis and confirmatory factor analysis, this study analyzed the motivation of college student volunteers to participate in reading promotion services and their relationship with participation in service behaviors and participation satisfaction. Result/conclusion] The research showed that the motivation of college students volunteer to participate in reading promotion service included"self-development", "quality control", "social identity", "social compliance" and "social interaction" five factors. The four factors of "quality control", "social identity", "social compliance" and "social interaction" positively affected the participation of volunteers. "Self-development", "quality control" and "social identity" the three factors formed a positive correlation with volunteer participation in reading service satisfaction. |
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| Keywords: | reading promotion volunteer service service motivation service satisfaction service behavior connection relation |
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