| 图书馆移动阅读用户接纳行为影响因素研究 |
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| 引用本文： | 徐恺英,崔伟,洪旭东,王晰巍.图书馆移动阅读用户接纳行为影响因素研究[J].图书情报工作,2017,61(15):43-50. |
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| 作者姓名： | 徐恺英 崔伟 洪旭东 王晰巍 |
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| 作者单位： | 1. 吉林大学管理学院 长春 130022;
2. 吉林大学大数据管理研究中心 长春 130022 |
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| 基金项目： | 本文系国家自然科学基金面上项目"信息生态视角下新媒体信息消费行为机理及服务模式创新研究"（项目编号：71673108）和"吉林大学高峰学科（群）建设项目"研究成果之一。 |
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| 摘 要： | 目的/意义]移动互联网技术和信息消费的发展为图书馆移动阅读发展提供了良好条件,研究图书馆移动阅读服务的用户接纳行为影响因素对推动图书馆移动服务功能建设有重要意义。方法/过程]基于TAM和ISSM,构建图书馆移动阅读影响因素模型,运用问卷调查法和结构方程法,针对典型用户群体发放问卷,进行数据分析。结果/结论]数据分析结果表明,感知易用性、感知有用性、信息有用性、内部环境质量、外部环境质量均对移动服务阅读使用态度产生正向影响,信息时效性对用户采纳态度不产生影响;用户移动服务阅读使用态度对移动服务阅读采纳行为产生正向影响。分析结果可为我国公共图书馆和高校图书馆了解移动阅读中的用户行为特征,采取相应的转型升级策略起到一定的指导作用。
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| 关 键 词： | 图书馆 移动阅读 用户采纳行为 影响因素 |
| 收稿时间： | 2017-05-31 |
An Empirical Study on the Factors of Library Mobile Reading Users' Acceptance Behavior |
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| Xu Kaiying,Cui Wei,Hong Xudong,Wang Xiwei.An Empirical Study on the Factors of Library Mobile Reading Users' Acceptance Behavior[J].Library and Information Service,2017,61(15):43-50. |
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| Authors: | Xu Kaiying Cui Wei Hong Xudong Wang Xiwei |
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| Institution: | 1. School of Management, Jilin University, Changchun 130022;
2. Big Data Management Research Center, Jilin University, Changchun 130022 |
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| Abstract: | Purpose/significance] Mobile Internet technology and the development of the information consumption provide a good condition for the development of the library mobile reading, and the researches about the influential factors on users' acceptance behavior of library mobile reading service are important for promoting the construction of library mobile service function. Method/process] In this paper, based on the TAM and ISSM, we build the influence factor model of the library mobile reading, and use the methods of questionnaire and structural equation for typical group of users. Result/conclusion] The data results show that perceived ease of use, perceived usefulness, information usefulness, internal environment quality and external environment quality have positive influence on the attitude of using mobile reading, and information timeliness has no influence on user adoption attitude; Users' attitudes have a positive impact on adoption behavior. This article can provide some instructions for the understanding for our country public libraries and university libraries users behavior characteristics in mobile reading, the adoption of the corresponding strategy of the transforming and the upgrading. |
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| Keywords: | library mobile reading user acceptance behavior influential factor |
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