| 移动互联网用户阅读寻求行为研究 |
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| 引用本文： | 茆意宏,侯雪,胡振宁.移动互联网用户阅读寻求行为研究[J].图书情报工作,2014,58(17):15. |
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| 作者姓名： | 茆意宏 侯雪 胡振宁 |
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| 作者单位： | 1. 南京农业大学信息科技学院;
2. 深圳大学图书馆 |
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| 基金项目： | 本文系国家社会科学基金项目“移动互联网用户阅读行为与服务策略研究”（项目编号:12BTQ022）研究成果之一。 |
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| 摘 要： | 从阅读寻求行为角度对我国移动互联网用户的阅读行为进行实证分析，发现当前移动阅读用户主要通过智能手机和平板电脑、浏览器和客户端软件、移动通信网络和Wi-Fi等无线网络获取读物，通过随意浏览、导航、检索、社会化推荐和广告寻找移动阅读内容；用户选择的主要移动阅读服务机构是电信运营商和知名传统互联网服务商，出版社、报社、杂志社等传统出版机构和图书馆提供的移动阅读服务也较受欢迎。公共图书馆、高校图书馆应加大推广力度，基于用户的移动阅读寻求行为特征，开发与优化移动阅读服务系统，加强移动阅读服务推广。
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| 关 键 词： | 移动阅读 手机阅读 移动图书馆 阅读寻求 |
| 收稿时间： | 2014-06-18 |
On Mobile Internet Users’ Readers Seeking Behavior |
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| Mao Yihong,Hou Xue,Hu Zhenning.On Mobile Internet Users’ Readers Seeking Behavior[J].Library and Information Service,2014,58(17):15. |
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| Authors: | Mao Yihong Hou Xue Hu Zhenning |
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| Institution: | 1. College of Information Science and Technology, Nanjing Agricultural University, Nanjing 210095;
2. Library of Shenzhen University, Shenzhen University, Shenzhen 518060 |
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| Abstract: | This paper makes an empirical analysis of Chinese mobile Internet users’ reading behavior from the perspective of readers seeking behavior. The results show the current mobile reading terminals are smart phone and tablet computer, the main mobile reading softwares are browser and client software, the main ways to access the Internet include mobile communication network and wi-fi wireless network. The main ways for users to look for mobile reading content in clude browsing, navigation, searching, social recommendation and advertising. The main mobile reading service organizations that users select are telecom operators, some well-known traditional Internet providers. Press, newspapers, magazines and other traditional publishers and libraries are also welcome. Public and academic libraries should develop and optimize the mobile reading service system, strengthen the promotion of mobile reading service, based on mobile Internet users' characteristics of readers seeking behavior. |
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| Keywords: | mobile reading mobile phone reading mobile library reader seeking |
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