| 微博个体信息传播影响力评价指标分析 |
| |
| 引用本文： | 林琛.微博个体信息传播影响力评价指标分析[J].图书情报工作,2014,58(1):40-43. |
| |
| 作者姓名： | 林琛 |
| |
| 作者单位： | 南京政治学院上海校区 |
| |
| 摘 要： | 微博已经成为网络舆情产生的重要平台，其中具有强信息传播影响力的个体对网络舆情发展走势有着关键性影响。以3种类型微博个体2013年8月的微博数据作为研究对象，对5种传播影响力评价指标进行分析，发现同一评价指标的有效性具有一定适用范围，并受到微博个体类型的影响。建议在构建新的评价指标或模型时，应充分考虑待评价个体的类型的影响，以有助于提高评价结果的精准性。
|
| 关 键 词： | 网络舆情 传播影响力 评价指标 个体类型 微博 |
| 收稿时间： | 2013-11-15 |
Analysis on Evaluation Indexes of Information Dissemination Impact of Micro-blog Individual |
| |
| Lin Chen.Analysis on Evaluation Indexes of Information Dissemination Impact of Micro-blog Individual[J].Library and Information Service,2014,58(1):40-43. |
| |
| Authors: | Lin Chen |
| |
| Institution: | Department of Militery Information Management, Nanjing Institute of Politics, Nanjing 200043 Post-doctoral Mobile Stations, Shanghai Branch of Nanjing Institute of Politics, Shanghai 200433 |
| |
| Abstract: | Micro-blog is becoming an important platform for Internet public opinion. The individual with strong information communication impact has crucial impact on Internet public opinion. This paper takes the date of three types of individuals in August 2013 as research objects, analyzes five evaluation indexes of information dissemination. The result finds that one evaluation index has a certain effective scope and is affected by the type of individuals. This paper proposes that it is necessary to fully consider the impact of individual types when building a new evaluation index or model, and it is helpful to improve the accuracy of evaluation results. |
| |
| Keywords: | Internet public opinion communication impact evaluation index individual type micro-blog |
|
| 点击此处可从《图书情报工作》浏览原始摘要信息 |
| 点击此处可从《图书情报工作》下载免费的PDF全文 |
