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Rapid Growth: A Review of China’s Online Book Selling |
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| Authors: | Lei Qian |
| Institution: | 1.Beijing,China |
| Abstract: | This paper analyzes the current situation of China’s book market, especially online book selling. Dangdang, Jingdong Mall, Amazon China and Tmall are the four major suppliers of China’s online book selling. This paper analyzes the market share, business models and development path of these four operators. |
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