Abstract: | The “Mexican moment” is a term created by the international press, reflecting the importance of the economic reforms recently approved by congress. This article explores the facts and figures of the local publishing industry, especially the science, technical and medical or STM publishing, at a time of the industry’s crossroads in Mexico. Starting with a general background of the country and its economy, there is information on reading habits, the challenges of printed book distribution, the professional book market in Mexico, the increasing importance of e-books and finishing with an insight into the most important book fair in Spanish speaking language. |