Editech 2011: ebooks and Much More in Europe |
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| Authors: | Cristina Mussinelli |
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| Institution: | (1) 360 Publishing, Piazza Pietro Gobetti 10, 20131 Milan, Italy |
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| Abstract: | The Editech 2011 conference identified that publishers need to follow new paths and experiment more rapidly in all the areas
of business related to a growing number of new digital publishing activities. Most important they need to rethink all the
relationships actually in place with all the other factors in the publishing value chain and then radically reinvent their
role in the quickly changing digital and ebook businesses. It is clear that now most of the changes are driven by the big
three Google, Amazon, Apple and the publishers are following. However, especially in Europe the publishers have different
approaches based on a brief review of selected key papers presented from different countries and sectors of the digital publishing
industry. |
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| Keywords: | |
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