“What is an author?” Contemporary publishing discourse and the author figure |
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Authors: | Juliet Gardiner |
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Institution: | (1) Department of Library, Information Science and Publishing Studies, Faculty of Arts and Humanities, University of Ljubljana, Ljubljana, Slovenia |
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Abstract: | Martin Amis’ novel The Information was published in paperback in May 1995. For a number of convergent reasons, the publication became, in itself, a major media
event. In examining this occasion., the economic and cultural imperatives that shaped the marketing of The Information and the wider context of contemporary book publishing and its relation to other media, this paper problematises the relationship
between cultural and economic value. It considers the discourse around what an author is “worth” in a late capitalist society
of fiercely competitive consumer choice, and how the representation of an avowedly “literary” author is mobilised in the marketplace
in ways that aim not to threaten to compromise the investment in the difference between literary and popular fiction. |
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