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“What is an author?” Contemporary publishing discourse and the author figure
Authors:Juliet Gardiner
Institution:(1) Department of Library, Information Science and Publishing Studies, Faculty of Arts and Humanities, University of Ljubljana, Ljubljana, Slovenia
Abstract:Martin Amis’ novel The Information was published in paperback in May 1995. For a number of convergent reasons, the publication became, in itself, a major media event. In examining this occasion., the economic and cultural imperatives that shaped the marketing of The Information and the wider context of contemporary book publishing and its relation to other media, this paper problematises the relationship between cultural and economic value. It considers the discourse around what an author is “worth” in a late capitalist society of fiercely competitive consumer choice, and how the representation of an avowedly “literary” author is mobilised in the marketplace in ways that aim not to threaten to compromise the investment in the difference between literary and popular fiction.
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