Trends in courses taught: Insights from CMG’s college faculty database |
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| Authors: | John F Hood |
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| Institution: | (1) CMG Information Services, 187 Ballardvale Street, Suite B110, P.O. Box 7000, 01887 Wilmington, MA |
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| Abstract: | CMG Information Services, or CMG (formerly College Marketing Group), has been maintaining a database of U.S. college and university
teaching faculty since the mid-1970s. The database is primarily used by scholarly, academic, and college text-book publishers
to promote their books by direct mail. One of the features that makes the database valuable to publishers is that it contains
all the courses taught by each faculty member. The number and kinds of courses taught over the period of time that the database
has been maintained affords a unique perspective on some of the changes occurring in the academic world.
John F. Hood is senior vice president of CMG Information Services. Formerly known as College Marketing Group, CMG developed
and introduced the first college faculty database for college text and academic publishers in 1973. |
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