A Different Way to Get to a Better Bottom Line in Publishing |
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| Authors: | Boris Hughes |
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| Institution: | 1. Publishing Business Development North America, HP Inkjet and Indigo Production Solutions, 3500 Lenox Road, Suite 1400, Atlanta, GA, 30326, USA
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| Abstract: | Considerable changes are taking place in the publishing industry, and to survive publishers cannot sit back and wait for the changes to take effect. With e-books supposedly pulling ahead in the publisher’s race, the publishing industry must revise its business models to adjust to new demands. While e-books are attractive, print is still the major revenue engine within the world of publishing, and digital print is the future. Considering the entirety of the supply chain, it can be seen that digital book printing books saves money, supports more titles and increases efficiency. There is a different way to get a better bottom line, and publishers must consider the whole value chain, not just the unit price. |
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