Self-Publishing: Opportunities and Threats in a New Age of Mass Culture |
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| Authors: | Simon Carolan Christine Evain |
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| Institution: | 1. Department of Communication, Languages and Corporate Cultures/GeM Laboratory (Bureau T221), Ecole Centrale de Nantes, 1 rue de la N?e, BP 92101, 44321, Nantes Cedex 3, France
2. Department of Communication, Languages and Corporate Cultures/CRINI Laboratory, Ecole Centrale de Nantes, 1 rue de la N?e, BP 92101, 44321, Nantes Cedex 3, France
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| Abstract: | Developments in vanity presses, electronic publishing and social media have led to outstanding growth in the publishing industry. Eighty percent of people believe they have a book in them and the opportunities provided by new technologies are responding to their needs. This raises important questions: What effect will these developments have on the industry? In this environment, is quality control feasible? How will potential readers find their treasure? Will book publishing remain a cost-effective activity? We will examine the publishing industry looking for the answers to these questions and may just find that things are not as bleak as we initially thought. |
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