International Cooperation and Globalization of the Magazine Industry in China |
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| Authors: | Pin Li |
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| Institution: | (1) Beijing Institute of Graphic Communication, Beijing, 102600, China |
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| Abstract: | The cooperation of Chinese and foreign magazine publishers started from 1981, featured by Computer World. However, the much more influential copyright cooperation should be the publication in Shanghai of ELLE in 1988 and the cooperation between Trends Publications and Hearst Corporation in 1998. In August 2005, working together
with China Pictorial Press, VOGUE published VOGUE China in China and this can be regarded as the most influential fashion magazine. The present situation of Chinese periodical market
shows that the main competition is between foreign and native capital. To some extent, the global publishers working with
Chinese publishers present several areas of concern, danger and risk. In the context of globalization, what we should do is
find the common points and how to integrate external business methods, not only chasing profit in a single way and only pursue
immediate capital gains. |
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| Keywords: | Advertising China book business report Circulation Joint ventures Licensing of content |
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