Using A Split-ballot Survey to Explore the Robustness of the 'MIP' Question in Agenda-Setting Research: A Methodological Study |
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| Authors: | Min Young; Ghanem Salma I; Evatt Dixie |
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| Institution: | Address correspondence to Young Min, School of Journalism & Mass Communication, Korea University, Anam-dong, Seoul, 136-701 Korea, youngmin12{at}hotmail.com |
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| Abstract: | Three aspects of the ‘most important problem’ questionused in agenda-setting research to measure issue salience amongthe public were examined. A split-ballot design in a state-widesurvey compared versions of the public agenda with a socialframe of reference versus a personal frame of reference, versionsusing the traditional term ‘problem’ versus ‘issue’,and the effects of question order. High correlations betweenthe different versions were found in all three sets of comparisons. |
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