| 媒体竞争时代中国期刊业的发展与前景 |
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| 引用本文： | 戴维民.媒体竞争时代中国期刊业的发展与前景[J].中国图书馆学报,2003,29(6). |
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| 作者姓名： | 戴维民 |
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| 作者单位： | 南京政治学院上海分院信息管理系 |
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| 摘 要： | 我国期刊业已具有一定的发展规模,但仍处于起步阶段。要在媒体竞争中赢得发展,必须调整策略,把期刊媒体做大做强,由弱势媒体成为强势媒体。表6。参考文献6。
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| 关 键 词： | 期刊 媒体业 媒体市场 发展策略 |
Chinese Periodicals Industry in the Age of Media Competition: Development and Prospects |
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| Dai Weimin.Chinese Periodicals Industry in the Age of Media Competition: Development and Prospects[J].Journal of Library Science In China,2003,29(6). |
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| Authors: | Dai Weimin |
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| Abstract: | Although the periodicals industry in China has developed to a certain degree, it is still in its early stage. To win in the competition of media, we should adjust our strategies, improve the publishing of periodicals as a kind of media, and enable periodicals to be a kind of strong media. 6 tabs. 6 refs. |
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| Keywords: | Periodicals Media industry Media market Development strategy |
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