| 图书馆公共关系的行业管理 |
| |
| 引用本文： | 范并思.图书馆公共关系的行业管理[J].中国图书馆学报,2006,32(5). |
| |
| 作者姓名： | 范并思 |
| |
| 作者单位： | 华东师范大学信息学系 上海 200062 |
| |
| 摘 要： | 公共关系是一项管理活动。图书馆行业性公共关系是由行业管理者主导的针对政府、媒体的公关。图书馆界行业公共关系的内容包括:宣传图书馆的宗旨,解释图书馆的行业立场,争取外界支持和利于危机管理。中国图书馆学会当前的公关任务是:组织开展图书馆公关理论研究,完善行业公关管理体系,开展媒体监测和政府公关工作,建立图书馆行业公关组织。参考文献12。
|
| 关 键 词： | 图书馆行业 公共关系 图书馆管理 公关内容 |
Industrial Management of Library Public Relations |
| |
| Fan Bingsi.Industrial Management of Library Public Relations[J].Journal of Library Science In China,2006,32(5). |
| |
| Authors: | Fan Bingsi |
| |
| Abstract: | Public relations are management activities.The library industrial public relations are the public relations to the govenment and media leaded by industrial managers.The contents of library industrial PR include the publicity of library missions,the explanation of library industrial positions,the efforts for supports from outside and the improvement of crisis management.In this paper,the author proposes sonic major tasks for the Library Society of China,such as organizing PR researches,improving library industrial PR management system,developing media monitoring and government PR and establishing library industrial PR organizations.12 refs. |
| |
| Keywords: | Library industry Public relations Library management Public relations contents |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《中国图书馆学报》浏览原始摘要信息 |
| 点击此处可从《中国图书馆学报》下载免费的PDF全文 |
|
