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1.
从社会营销视角出发,对广药集团旗下白云山奇星药业策划实施的"中风孤岛救援中国行"活动进行深入研究。分别透过公益传播的主题设计、行为实施、渠道选择三个维度,阐释国内企业在社会营销过程中对公益传播的成功开发,总结企业社会营销的公益传播策略,为其持续利用和深度挖掘提供借鉴。 相似文献
2.
本文从媒介公民责任日益彰显的现象出发,结合公益机制落后的现实,研究政府和媒体在公益传播中的角色,深入探讨媒体和政府的公益传播融合模式,并探索未来的公益传播发展. 相似文献
3.
从社会营销视角出发,对广药集团旗下白云山奇星药业策划实施的“中风孤岛救援中国行”活动进行深入研究。分别透过公益传播的主题设计、行为实施、渠道选择三个维度,阐释国内企业在社会营销过程中对公益传播的成功开发,总结企业社会营销的公益传播策略,为其持续利用和深度挖掘提供借鉴。 相似文献
4.
中国玄幻小说热潮现象的多元解析 总被引：3，自引：0，他引：3
2003年以来,玄幻小说在中国掀起了热潮.玄幻热潮这一出版、文化现象是历史与现实共同作用的结果.本文以中国玄幻小说自身特点和社会外部环境两个维度为基本框架,从本土化内涵、青少年化对象、商业化运作和网络化传播四个角度解析中国玄幻小说热潮出现的深层原因. 相似文献
5.
利用问卷星在线调查平台,从"公益传播及参与、对公益机构的认知与评价、对公益传播中媒体的使用与评价、对公益传播的整体认知与评价"等四个方面,对中国社会转型期公益传播进行了调查。调查分析发现:新媒体语境中的公益传播,既涉及款物的捐助,也包括公益信息、公益话语的传播与表达。新媒体拓宽了公益传播的渠道,丰富了公益传播的内容,也存在管理制度不健全、公信力衰减、公益精神淡薄等问题。建立政府、非政府组织协作人人参与的模式,有利于公益传播可持续发展。 相似文献
6.
随着中国社会的不断发展,公民对社会事务的参与热情不断增长,各类非政府组织纷纷出现,传统威权型社会悄然向现代公民社会转型。微博公益本身具备公民社会的主要结构要素,它提供给公民社会参与的窗口,培育公民参与、志愿、互助、协作等公民精神,微博公益传播不仅改变着社会公益模式,也唤醒了公民意识,助推中国公民社会成长。 相似文献
7.
随着中国社会转型和传媒市场化改革不断推进,电视公益传播的发展陷入了瓶颈期。为探究怎样能使"公益+电视"产生"1+12"效果,促进电视公益传播的可持续发展,笔者以央视《梦想合唱团》为研究对象,采用西方媒介生态学纽约学派的研究理论和分析框架来观察公益节目如何利用电视媒介的独特性和其产生的认识论偏向进行公益传播。笔者认为,人在"媒介—人—社会"这三者构成的公益传播的交互网络中起着至关重要的作用。 相似文献
8.
一、我国转型期的社会公益理念中央电视台《共同关注》所做的事业,其实质在于建构社会的公益理念。社会公益理念的形成,建立在公民社会的基础之上。虽然严格意义上的公民社会在我国并未形成, 相似文献
9.
近年来,随着网络的快速发展,越来越多的人开始借助网络平台表达自己的意见,并号召网民进行大规模的社会运动。可以说,微博、微信等网络新媒体的赋权功能激发了网民的公民热忱,同时也提高了他们的个体权利自觉,促使网民积极投入公民社会的建设中去。其中,公益慈善组织是公民社会形成与发展的重要力量之一,也是社会和谐稳定的有益力量。而网络赋予了民间慈善机构一种新的发展空间与动员平台。本文以"免费午餐"为例,探讨公益慈善中媒体动员、公益动员及情感动员三种动员模式。 相似文献
10.
本文从公益传播意识的角度出发,分析在当前电视公益传播的大背景下,公益四维主体:电视、政府、企业与NGO的公益意识转型,未来形成电视公益传播下良性的循环链条,以期为业界公益事业的发展提供参考。 相似文献
11.
本文通过对历史上公众图书馆产生源流的梳理，得出了公众图书馆产物的社会基础正是公民社会的特征的结论，认为公众图书馆是公民社会的产物，近代公众图书馆是近代公民社会发展起来的信息资源自治体。 相似文献
12.
Toby Miller 《The Communication Review》2013,16(1):1-5
This article offers a distinctively rhetorical perspective on civil society that critically evaluates the relevant communication networks and informal associations in terms of their ability to mediate citizen understandings of public issues and facilitate effective public advocacy and rhetorical action. Particularly important is the role of rhetorical invention. By providing the space in which citizens collaborate, deliberate on issues of public importance, and plan courses of action, civil society acts as a type of incubator for rhetorical invention. The Highlander Folk School serves as an exemplar of how associations of civil society facilitate political awareness and democratic action. The conclusion considers potential advantages of studying civil society from a rhetorical perspective, using the Highlander case and its contributions to the civil rights movement as a starting point from which to address the interrelationships among civil society, democratic action, and rhetorical invention. 相似文献
13.
依赖政府和市场,公共事务治理始终难以摆脱"公地悲剧"和"集体行动逻辑"的困扰。作为政府治理、参与治理之外的"第三种治理形式",自主治理为公共图书馆提供了一种弥补"政府失败"、"市场失灵"的理论选择。实现公共图书馆自主治理的外在条件是:国家公共事务管理体制转轨,出台规范、鼓励民间组织发展的基本法律制度,公民社会健康发展。实现公共图书馆自主治理的内在条件是:尊重制度变迁的历史逻辑,积累自治的社会资本,挖掘行业自主治理秩序的力量。 相似文献
14.
公共空间是现代公民社会的现代产物,图书馆的社会性、公益性和现代图书馆理念决定了其公共空间性。永恒保存人类社会记忆,重塑现代社会文化;传承民主价值,稚进社会民主建设;维护公众获取知识与信息的权益,促进教育平等是其作为公共空间的社会价值。 相似文献
15.
Pin-Hsien Wu 《亚洲交流杂志》2017,27(3):250-266
Using China and India as examples, this article analyses how different regimes influence people’s perceptions of environmental rights. In addition to a literature review and fieldwork, it looks at two documentaries reporting environmental movements in rural China and rural India to investigate the politics of expression in their environmental arenas. In order to enrich the understanding of the grassroots movements in the two countries, the study examines how their common people differ from middle-class activists in the way in which they participate and make alliances in civil society. The findings suggest that the Indian campaigners tend to seek allies in civil society in order to formulate a joint voice in the public sphere, while the Chinese campaigners aim to gain assistance directly from official institutions. The poor communication among the public may result in a shortage of critical discourses in support of people’s movements and weaknesses in the legitimacy of public participation in the environmental arena. 相似文献
16.
沟通与对话:公民社会与媒体公共空间——网络群体性事件形成机制的理论基础 总被引：1，自引：0，他引：1
新媒体跨越时空的传播,打破了传统社会结构中人际传播、组织传播、群体传播以及大众传播的边界,这意味着社会关系的重构。在社会关系重构中,作为公民社会发展的要素,如公民身份、公共理性以及媒体公共空间等对促进社会有机团结、推动公民社会健康发展意义重大,所有这些集中体现在人们日常生活的对话与沟通中。本文从中国公民社会及其特征、公民身份与公民意识、媒体公共空间中对话与沟通何以可能等方面进行梳理、总结,分析媒体公共空间中中国公民社会发展所涉及的一些基本问题,探讨建构公民日常对话与沟通的思想价值基础。 相似文献
17.
自20世纪80年代以来,在西方后工业化时代新公共管理模式的理念和方法影响下我国的公务员制度研究的到了学术界的广泛重视。如何将西方发达国家已有的成功经验与中国市场化改革相契合,为我国公务员制度创新提供良好的途径,降低制度创新成本是我国公务员制度改革面临的重大课题。基于我国的特殊政治文化传统以及当前社会面临的机遇和挑战,公务员管理制度改革创新将是一条漫长而艰辛的征途,本文就中西方公务员分类制度的比较作出相应综述,并从中提出对我国公务员制度改革的几点建议。 相似文献
18.
《Government Information Quarterly》2014,31(4):574-583
The use of information and communication technologies (ICTs) in public organizations increasingly holds the potential to improve transparency, accountability, and public participation, by providing a more effective and efficient disclosure of information to the citizens and organizations and by providing channels for interaction with the government. While transparency and interactivity features of government websites constitute two critical elements for public participation and democracy facilitated by web-based technologies, little research has been done to explain why some public organizations choose to deploy website technology more openly with these features. This paper aims to examine the managerial, organizational, and environmental factors that are related to variation in transparency and interactivity features of local government websites, which we believe are key dimensions to governmental website openness. The paper first develops a literature informed conceptual model of governmental website openness and then tests this model using data from a national survey of 850 government managers in 500 cities. The model results are compared across three different departments: community development, finance, and police department. Overall findings indicate that higher website openness is positively related to increased frequency of public participation in agency decision making and civil society influence, increased technical capacity, lower organizational control, and higher perceived usefulness of website technology. In addition, due to differences in the operating contexts of the departments, the effects of organizational control, technical capacity, environmental influences, and perceived usefulness of website technology on governmental website openness tend to differ by the type of department. 相似文献
19.
《Government Information Quarterly》2019,36(4):101404
Since 2003, the United Nations has introduced the E-Participation Index (EPI), the first index to evaluate e-participation initiatives worldwide. This index has been subject to criticism for not representing the society side of e-participation initiatives. The EPI assesses e-participation initiatives on the government side only and neglects the society side, which includes all kinds of civil e-participation initiatives. In this work, the society side is included by incrementally extending the EPI with the Human Development Index and the Democracy Index. To identify the weights of the index, the best–worst method (BWM) is used while surveying 23 experts. The results show that political rights and civil liberties are viewed as the most important criteria with which to evaluate e-participation initiatives. Using this ranking, the Balanced EPI (BEPI) is created, giving weight to both the government and society sides. The new index concerns the willingness and empowerment levels of citizens so that the public can influence policy and political decision-making. Dedicated e-participation measures should be developed in further research. 相似文献
20.
Cari An Coe 《亚洲交流杂志》2015,25(6):617-635
This article explores the framing mechanisms used by an embedded civil society network of urban planners, architects, and journalists in the burgeoning city of Hanoi, Vietnam, to structure the terms of debate in a controversy over the use of public space in Reunification Park. The network drew on the values of collectivism, modernization, and nationalism propagated under the socialist government’s ‘civilized city’ campaign in order to pressure the city government to preserve green space in its largest park and cease development plans for a hotel. By analyzing the content of the investigative reporting on the SAS hotel investment controversy in Reunification Park covered by the online journal of the Vietnam Urban Planning and Development Association, this article demonstrates how this embedded civil society network used methods of ‘rightful resistance’ in framing the issue, pressuring the government to be accountable to its own purported values. It shows that there are social movements both associated with, and outside of, the Vietnamese state that are competing in the construction of meaning around the debate of citizen rights to public green space in the city. 相似文献