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1.
The present research combines in-depth interviews and in-home observations to explore usage patterns and perceptions of television viewers in digital video recorder (DVR) households. Innovativeness, Use Diffusion, and Continuity-Discontinuity are employed to characterize DVR use and conceptualize DVR viewing in the home. Findings indicate that the DVR is an important, interactive technology that can help transform the way television is used by some consumers in their movement to proactive media decision makers. 相似文献
2.
《Mass Communication and Society》2013,16(1):29-56
We examined whether motivation for watching television violence explains viewer aggression and considered the contribution of individual viewer differences, including locus of control, experience with crime, exposure to television violence, perceived realism, and viewer involvement. Several viewing motives and individual differences predicted aggression. Where exposure to television violence was a significant predictor of aggression, experience with crime, locus of control, or motivation were stronger predictors. Path analysis revealed direct and indirect links between audience predictors and aggression outcomes. Results were consistent with uses and gratifications assumptions that individual characteristics and expectations mediate the impact of exposure. Individual characteristics predicted aggressive attitudes, often independent of motivation, contextual factors or attitudes, and exposure. There was no conclusive direct link between exposure and aggression. Because motivation for watching television violence differentially affected aggression, research that neglects to consider viewer motivation and other audience characteristics when drawing conclusions about the effects of violence on aggression is called into question. 相似文献
3.
Diana C. Mutz 《Mass Communication and Society》2013,16(2):196-217
This study examined reactions to a temporary parasocial breakup situation during the television writers’ strike of 2007–2008 when many television shows stopped airing new episodes. Past research on parasocial breakups and uses and gratifications theory was used to predict emotional and behavioral reactions. Questionnaire results revealed that participants with stronger parasocial relationships experienced greater distress—even after controlling for the number of favorite programs that went off the air. Moreover, those with greater television affinity reported greater distress when their favorite show was disrupted, although television viewing motives also played a role in this process. Finally, when their favorite shows were no longer airing new episodes, viewers primarily replaced television viewing time with other media exposure rather than increasing nonmedia activities such as social interaction. However, a number of these activities varied by gender. 相似文献
4.
《Journal of Media Economics》2013,26(4):227-239
This article explores factors explaining program cast racial composition on television broadcast network programs. The roles of program type, cast composition, and viewer income on advertising revenue are examined. The analysis of the data yields several key findings. First, there is no bias against African Americans on the part of viewers or television networks when adjusting for viewer income and age. Second, African Americans have lower incomes and show a strong intensity of preference for programming featuring African American cast members. Therefore, despite the absence of bias, the advertiser-supported broadcast market likely produces less than the socially optimal amount of African American programming. This article provides policy recommendations to increase viewer benefits. 相似文献
5.
Vincent Cicchirillo 《Communication Research Reports》2013,30(2):151-156
This study examined the relationships between television viewers’ empathy and affective orientation and their identification with their favorite television characters. Results showed that viewers’ perspective taking and affective orientation positively predicted cognitive-emotional identification and group identification, and affective orientation positively predicted similarity identification. Similarity in viewer and favorite character sex and the genre in which the favorite character appeared also predicted identification. 相似文献
6.
Despite the use of television program advisories for more than 15 years, viewer understanding of these advisories remains problematic. This article summarizes 2 studies demonstrating the effectiveness of alternate graphic advisories in attracting viewer attention and more effectively communicating their intended meaning. Results indicated that younger viewers were more likely to correctly interpret the meaning of graphic advisories relative to the current text advisories. Eye-tracking data revealed that viewers also allocated greater attention to graphic advisories. Although participants interpreted graphic advisories as more restrictive than text advisories, viewers failed to demonstrate so-called “forbidden fruit” effects. 相似文献
7.
8.
Ronald Bishop 《The Communication Review》2013,16(2):117-135
Over the last few years, the number of television dating shows has increased exponentially from 2 to over 28 during the period of 2000 to 2002. The purpose of this study was to examine demographic variables, personality characteristics, and attachment styles of individuals who view television dating shows. Furthermore, motives for viewing television dating shows and viewers' responses to the content were examined. A convenience sample of 601 participants, including 413 who watch television dating shows, were solicited to complete the Internet-mediated study. Results revealed significant demographic differences between the two groups and demographic variables were associated with specific television viewing practices. An exploratory factor analysis revealed three motives for viewing television dating shows: excitability, social learning, and escape. Sensation-seeking, attachment style, and motives for watching television dating shows were predictive of viewing practices. These findings suggest that viewing television programming such as dating shows may be a viable source of arousal for sensation seekers. Both theoretical and applied implications of these findings are explored. 相似文献
9.
This study investigated social television viewing by introducing the social engagement construct. Three categories of factors, television program related perceptions, social media characteristics, and audience attributes, were proposed to predict the social engagement experience. This investigation tested 10 audience motives for using social media to engage with television content. It was found that social engagement is a complex process driven by multiple factors, particularly, program-related variables such as affinity, involvement, and genre preferences, as well as individuals' innovativeness trait. 相似文献
10.
Michael Pfau Ph.D. Michel M. Haigh Ph.D. Theresa Shannon Toni Tones Deborah Mercurio Raina Williams 《广播与电子媒介杂志》2013,57(2):303-322
Results of an experiment about the influence of network television news coverage of combat in Iraq on viewers indicated that, compared with a control condition which featured news stories about combat operations in Iraq described by news anchors, news reports also featuring footage of combat operations increased viewer involvement levels about the war and reduced viewer support for continued military presence in Iraq. Television news footage of combat operations also reduced viewers' pride in U.S. military presence but did not affect other emotions. However, regardless of how news stories were packaged, women experienced greater emotional response to network news stories about combat operations than men. The results also shed light on the potential of inoculation to deflect such influence. 相似文献
11.
This study examined the relationships among viewers’ family communication patterns, sex and pregnancy experience, music video viewing motivations, and viewers’ cognitive processing of a music video about teenage pregnancy. Respondents were high school students, who watched a music video and filled out questionnaires on two occasions. Results of a path analysis demonstrated different paths for girls and boys: For girls, family communication patterns and sexual/pregnancy experience were directly related to the activity with which they processed the video; for boys, family communication patterns had a direct path to activity, but also had a path through observational goals. Results suggest that family communication patterns may operate as enduring general cognitive structures that predict viewer activity. 相似文献
12.
In this article, we explore the extent to which heavy television viewers' beliefs about the real world are consistent with the most repetitive and overarching patterns that television presents, especially in its dramatic entertainment programs. We test the hypothesis (put forth by many besides Dan Quayle) that television encourages viewers to embrace alternatives to the traditional 2-parent family. For purposes of conceptual clarity, we chose to focus on the question of illegitimacy and single parenthood, which is most directly related to the Murphy Brown controversy and is frequently touched on in many strands of political discourse. We reviewed previous research on television portrayal of the family and then used the 1988 and 1994 General Social Surveys (Davis & Smith, 1996) to assess relations between television viewing and judgments about illegitimacy and single parenthood. The data do not contradict Quayle's contention that television viewing is contributing to fraying of traditional family values. 相似文献
13.
《广播与电子媒介杂志》2013,57(4):742-761
Trajectories of television viewing throughout adolescence were described using the data of a panel study in 12- to 17-year-olds. Results indicated that changes in viewing habits are different when daytime, prime-time, and late-night television viewing are examined separately. Although daytime and prime-time viewing showed a decline, viewing during later waking hours increased. Teenagers who have access to a television set in their room watch more; male viewers tend to avoid the "family hour" and "female contents." Findings are discussed within the framework of developmental processes as separation, the growth in alternative opportunities, and identity formation. 相似文献
14.
Alison Alexander 《广播与电子媒介杂志》2013,57(3):375-376
A variety of viewing measures were constructed to tap the ways people moved through an evening of television viewing, with particular focus on transitions between programs and channels. Based on these behaviors, five different styles of viewing were identified in a sample of adolescents. Of these, only one appeared to correspond to stereotypes of viewers as exercising little choice and just watching what was available. The viewing behaviors of the other four groups all indicate different ways of being active viewers. 相似文献
15.
Erica Weintraub Austin Christopher Knaus Ana Meneguelli 《Communication Research Reports》2013,30(4):418-430
A random telephone survey (N = 255) of Washington state parents of children between the ages of 2 and 17 assesses parents’ reported patterns of interaction with their children regarding television, along with parental viewing habits and perceptions of television content. Demographic differences in mediation and coviewing patterns, as well as parental attitudes toward television, are explored, and explanations for these differences are considered. It is concluded that education is a weak predictor of mediation levels, single parents do not differ from dual parents in attitudes about television, and that the negative relationship of income to positive mediation and use of television as a babysitter is related more to overall viewing patterns and environmental constraints, rather than to attitudinal differences. It is suggested that demographics hold little value jar explaining why and how parents hold particular attitudes or engage in particular behaviors relevant to television and parenting. 相似文献
16.
Camille Zubayr 《广播与电子媒介杂志》2013,57(3):346-363
This study aims at finding viewer and program characteristics that determine repeat viewing rates, the extent of audience overlap between subsequent episodes of broadcast programs, and comparing them to the results of American and British studies. Results do not support the concept of ritualized viewing behavior: On average not even a third of the viewers of a given TV program watch the consecutive episode. However, several characteristics of the program influence the extent of repeat viewing. 相似文献
17.
Bradley S. Greenberg Kimberly Neuendorf Nancy Buerkel Rothfuss Laura Henderson 《广播与电子媒介杂志》2013,57(2):519-535
This two‐pronged study analyzed soap opera content, centering on demographics, problems, conversations and sex behaviors, and surveyed soap viewers to determine viewing motives, involvement, and possible effects of soap viewing. 相似文献
18.
《Communication monographs》2012,79(2):162-187
An experiment examined the extent to which viewers’ death penalty application, perceptions of crime danger, and culpability assessments could be influenced by exposure to a majority of Black suspects in the news or having the race of suspects go unidentified in a newscast. The current study also investigated the extent to which prior news viewing and African American stereotype endorsement might moderate the effects of this racialized crime news exposure. After exposure to a majority of Black suspects or unidentified suspects in a newscast, African American stereotype endorsers were more likely than stereotype rejecters to support the death penalty. Furthermore, heavy television news viewers exposed to a majority of Black suspects were more likely than light news viewers to perceive the world as dangerous and view a race-unidentified suspect as culpable for his offense. The theoretical implications of these findings are discussed in light of social cognition theories of priming, cognitive accessibility, stereotype activation and application. 相似文献
19.
Dafna Lemish 《广播与电子媒介杂志》2013,57(4):757-781
Naturalistic methods were employed in studying television viewing in a variety of public places. The behavioral regularities that emerged included adjustment to the setting, to other viewers and to the television set, as well as an openness for television‐related interaction. 相似文献
20.
The authors considered a model of commercial television market with advertising with probabilistic viewer choice of channel, where private broadcasters may coexist with a public television broadcaster. The broadcasters influence the probability of getting viewer attention through the amount that they spend on programming, so that their advertising capacity depends on their own program outlays as well as on those of their competitors. A larger number of broadcasters will reduce overall capacity even when total program outlays are kept fixed, because the attention of viewers is split among a larger number of channels. The authors derive properties of equilibrium in an oligopolistic market with private broadcasters and show that the number of firms has a negative effect on overall advertising and viewer satisfaction. If there is a public channel that also sells advertisements but does not maximize profits, this will have a positive effect on advertiser and viewer satisfaction. 相似文献