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1.

This paper provides a historical perspective on the intersection of media, popular culture, and nationalism through a study of the broadcasting policies and programs of one of Mexico's earliest government radio stations. This study analyzes the musical programs that formed the centerpiece of government radio programming in order to evaluate the racial and class ideologies imbedded in the nationalist discourse of state broadcasters. By viewing these government programs through the lens of a broader literature on nationalism in the Third World and among diasporic communities, it is possible to identify a fundamental tension in Mexico's official nationalism between a search for the roots of an “authentic”; ethnic identity, and a need to position Mexican culture within the constellation of Western “civilization.”; Finally, this paper investigates audience reactions to state broadcasts in order to explore the meaning of early broadcast nationalism for Mexico's radio listeners.  相似文献   

2.
Television inheritance effects, inordinately high levels of audience duplication between programs scheduled back-to-back, have helped broadcasters manage audience flow for decades. This study uses 2004 national peoplemeter data collected by Nielsen to replicate a study of inheritance effects done 20 years earlier. It finds the same predictors explain either 96% or 58% of variance in the duplicated audience, depending upon the measure of duplication that is used. The research resolves discrepancies in the literature on inheritance effects and casts serious doubt on the common practice of inferring audience duplication from the strength of correlations between lead-in and lead-out program ratings.  相似文献   

3.
Ethnic music of all kinds has had a powerful influence on American popular music throughout history, and this is certainly true of Irish music. For nearly 100 years, radio has been a vital conduit for conveying musical influences of all kinds to listeners and musicians alike. This qualitative study analyzes Irish radio broadcasting in the United States The article is based upon an open-ended survey of U.S. broadcasters of Irish music programs in the top 10 markets and provides a summary of their recent playlists.  相似文献   

4.
Abstract

This study employs participant observation methodology to examine the U.S. broadcast industry's cognitions of its external environment. Previous research has documented a tendency among industry participants to operate under outdated mental models of their environment. This tendency ‐ labeled ‘cognitive inertia’ ‐ provides the analytical framework for this study. The results provide indications that broadcasters operate under what appear to be outdated mental models of their external environment, with broadcasters appearing to pay inadequate attention to competing program sources and failing to account for the changing demographic composition of the television audience. However, these conclusions are tempered by the broadcast industry's dual‐product marketplace characteristics, wherein cognitions that would appear to reflect inadequate assessment of the content market may in fact reasonably reflect the contemporary realities of the audience market.  相似文献   

5.
This article explores the development of the early Canadian radio audience. Without a pattern to follow, the listeners found ways to listen that reflected the restrictions and possibilities of the new technology. Early listeners picked favorite programs, became club members, and were sports fans for the first time. The early listening experiences created the foundation for radio audiences and their listening patterns.  相似文献   

6.
We read and hear a good deal these days about the proper role of federal agencies, Congress, and broadcasters themselves in properly controlling quantity and quality of television advertising in the U.S. There seems to be a fair amount of criticism expressed and implied by government officials, the general public, broadcasters, agencies and advertisers on the whole question of advertising regulation—suggesting most of these people are dissatisfied to some degree much of the time. An interesting comparative situation is found in Britain where the Independent Broadcasting Authority has followed a unique approach to these problems for a number of years—and apparently pleases most participants and the TV audience. In the following discussion, Mrs. Marting describes the IBA approach and deals with its possible applicability here. The author is completing the Ph.D. at Ohio State University after earlier earning a journalism MA at Alabama, and spending a number of years in public relations and advertising.  相似文献   

7.
Scholars approach a particular phenomenon by their understanding of that phenomenon. In the case of call‐in talk radio, the research has focused primarily on callers and hosts as the active participants in the process. This paper reconsiders that research paradigm by offering a theory of talk radio based on the audience, the listeners. Using the work of Fiumara and Pearce, this study recognizes the centrality of listening to the communication process and reconceptualizes call‐in talk radio as an extended and continuous conversation. Finally, referring to new research, the study posits that the listener actively participates in constructing meaning from call‐in talk radio.  相似文献   

8.
This essay explores how the broadcasting industry and its audiences have responded to the introduction of new broadcast technologies, including color TV, UHF TV, VCRs, AM stereo, and stereo TV, and asserts that broadcasters and audiences have complementary roles in determining what will be introduced and accepted. The authors argue that broadcasters and government—as the representative of community and audience interests—need to play roles in setting standards for new technology based on the principle of promoting efficiency.  相似文献   

9.
Across the radio spectrum, there are relatively few stations in the United States that concentrate on community building and sustainability. One of the country's early community radio stations, KBOO-FM in Portland, Oregon, has been on the air since 1968 and has significantly expanded its signal reach and audience during that time. Preceding National Public Radio, KBOO is the outcome of a Portland grassroots activist movement that initially sought to restore classical music on the local airwaves and eventually concurred on a more radical mission to serve the underserved and to cater to communities at the margins in the metropolitan listening area and beyond. KBOO transmits a potpourri of musical and artistic styles, foreign language programs, and critical news, public affairs, and commentaries—all with a largely volunteer-based governance structure. It also devotes its attention to promoting community-based initiatives. This article focuses on four major community functions served by KBOO community radio: public transmission, radio training, political education and mobilization, and community building and outreach. We conclude with observations about the uses and potential of community radio in developing a rich democratic civil society.  相似文献   

10.
A community-based participatory research project was conducted to identify health information needs of clients (an underserved population) at a homeless shelter. Staff at the shelter, medical students, and public librarians were sought as outreach partners; their needs and challenges in accessing health information resources to serve underserved populations were also assessed. The community needs assessment yielded results that helped shape a medical library's efforts in supporting medical students’ service-learning activities related to humanistic education. The resulting data also informed library decisions on health information education outreach programs tailored to vulnerable, underserved populations and community partners serving the specific populations in the communities.  相似文献   

11.
Radio listening in the United States fell by more than 10% between 1998 and 2003. During this time, broadcast radio faced new competition from satellite radio and the Internet while the industry was also undergoing significant changes due to increased radio ownership caps. This article quantifies the effects of these factors on audience sizes and explores the implications for audience composition and programming content. The results show that industry consolidation played a larger role in decreasing overall listening than new technology. New technology did have a role in altering the distribution of listeners among programming formats.  相似文献   

12.
Advertising has an important role in the media industry. In a context where advertising generates a negative externality for viewers, this article analyzes the factors explaining ad prices in free TV empirically. This article also considers the participation of government-owned broadcasters in the Spanish market. This study finds that private ownership is associated with higher advertising prices. The results show a positive relation between audience size and ad price and a negative relation between ad price and advertising time. In addition, this study finds that higher prices are associated with the percentage of the population between 14 and 29 years old and the regional gross domestic product per capita in the broadcast area.  相似文献   

13.
Inheritance effects, especially high levels of audience duplication between adjacent programs, are a widely observed but little understood feature of audience behavior. This study places inheritance effects within a theoretical model of television program choice that attributes the general phenomenon to underlying patterns of audience availability. The absolute level of audience duplication between adjacent programs broadcast on the same network is determined by the rating of each program, the structure of available program options, and similarities in program type.  相似文献   

14.
This article presents a qualitative content analysis of Metro FM, a commercial music station owned by the South African Broadcasting Corporation (SABC). Metro FM has the second largest audience in the country and was the first SABC station to intentionally target a black audience. While fostering black pride, the station attempts to create a narrative of responsibility while simultaneously negotiating the cultural imperative to interpellate listeners as consumers. The narrative of black identity assumes a homogenous black audience located in urban areas, and while broadcasts are in English, a great degree of codeswitching allows for in-group identification.  相似文献   

15.
The current policy of European public service broadcasters (PSBs) of acquiring expensive sports rights does not correspond with welfare economic principles. The Listed Events regulation prevents sports events of major importance for society from migrating to pay-TV broadcasters. Handing over expensive sports programs to commercial rivals will release resources that can be used on other activities, including programs that have characteristics of externalities and merit goods. Such a policy has been adopted by Australian PSBs.  相似文献   

16.
Early educational broadcast pioneers impacted their listeners and viewers in profound ways. Dr. Clarence M. Morgan went from amateur ham radio operation to permanent status as the Hoosier Schoolmaster of the Air. Morgan involved his students in the creation of the Radio/Television program at Indiana State University (ISU), implemented Entertainment-Education programming for all ages, researched audience reaction and media effects, and assisted his son with doing the same at Murray State University (MSU) and the University of Central Florida (UCF). Morgan broadcast thousands of live radio and television programs, yet his name and voice were never heard on the air.  相似文献   

17.
This article develops the thesis that the audience is the most fundamental public speaking element. Student speakers are urged to ask questions so he can give vital information to his listeners.  相似文献   

18.
This study investigates the processes by which competition in the television news market might promote the presence of arousing characteristics in television news. A total of 3,024 news stories from six Dutch television news programs over the period 1990 to 2004 were investigated through content analysis. The findings of the study show overall increases in all 6 arousing characteristics. The findings also show that commercial newcomers included more arousing characteristics in their news stories than the public service broadcasters, that commercial newcomers developed a news format that featured more arousing characteristics, and that existing programs reacted to newcomers by increasing the amount of arousing characteristics in their news stories.  相似文献   

19.
This narrative case study examines the news and information role played by WWL Radio and the United Radio Broadcasters of New Orleans during the real life drama of Hurricane Katrina. The performance of United demonstrates that media consolidation, deregulation and the threat of emerging technologies do not justify abandoning the idea that broadcasters still have a moral and ethical responsibility to serve the public interests of audiences; that traditional radio should stop looking over its shoulder at threats posed by other media, and instead should make use of the medium's greatest strength—taking care of the communities it serves on the local level. This study provides further proof that traditional radio is still vital, especially in times of disaster and catastrophe; that radio's attention to the local community, and its ability to collaborate among other broadcast outlets in that community, may be two of many distinct factors that keep the public tuned in to the medium.  相似文献   

20.
Community radio can serve as an important national resource, giving local voices access to media and providing an alternative to mainstream broadcasters. This study examined the status of community radio in two contrasting settings: Thailand where community stations number in the thousands and Malaysia where community radio has so far not been allowed. Although Thailand's community broadcasters started their operations without formal authorization, successive governments have not taken action to force their general closure. However, steps to create a legal status for them have moved at a sluggish pace. In Malaysia, authorization for community radio stations seems never to have been seriously considered even though public groups have expressed enthusiasm for the idea. In both nations, political considerations have been major factors governing the slow development of policies for community radio.  相似文献   

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